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Marketing

US craves British luxury, but brands must be deliberate in approach

October 27, 2017

More tourists visit the U.K. from the U.S. than from any other country. Image credit: Walpole

 

By Danny Parisi

NEW YORK – The United States is the largest consumer of British luxury outside of the United Kingdom itself, which gives Made in the U.K. brands reason to play off its appeal among audiences across the pond.

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