Marketing
May 24, 2017
Four Seasons Hotels guests can experience guided lessons from health experts
By Jen King
The United States’ current political and social tensions have opened opportunities for brands that support consumer aspirations of balance, health and connections, causing challenges to arise for traditional luxury players.
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","iv":"65dcf1065f7210bc5ce97577ea0d238e","s":"b32a7a1772182fe0"}
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