Marketing
May 24, 2017
Four Seasons Hotels guests can experience guided lessons from health experts
By Jen King
The United States’ current political and social tensions have opened opportunities for brands that support consumer aspirations of balance, health and connections, causing challenges to arise for traditional luxury players.
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","iv":"011ac6ae07e7476f96505bf3aea5fe59","s":"46b2b3cadab2043e"}
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