Retail
January 9, 2020
A problem often overlooked is the weaning desirability among Chinese consumers whose knowledge of affordable luxury brands started to shift long ago. Image credit: Shutterstock
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","iv":"934e61ac3afe05aa5cd77a98e15b068a","s":"6324621b585d8619"}
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