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Marketing

US advertiser lobby ANA drafts new media buyer’s guide for picking data providers

May 11, 2020

ANA’s “Data Sources for Media: A Buyer’s Guide” ANA’s “Data Sources for Media: A Buyer’s Guide”

 

By Luxury Daily News Service

Media buyers should follow five key criteria when venturing into the complex and opaque ecosystem of third-party data that is designed to help them target their programmatic digital media buys, per the Association of National Advertisers.

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  1. Happy Holidays!
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  4. Preloved items from Hermès hold highest resale value: The RealReal
  5. Luxury Unfiltered: When brands fall spectacularly short on client service
  6. World's largest RH gallery opens in Newport Beach
  7. Erewhon to pilot pop-up juice bar in Las Vegas during F1 weekend
  8. Off the Cuff: A Q&A with Steinway & Sons' Ben Steiner
  9. Ginori 1735 spotlights holiday tradition
  10. Welcome to the new Luxury Daily
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