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Dec. 25, 2024
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Q&A

Urgent need for luxury brands to innovate as path to purchase is redefined

February 8, 2017

Hermès produces video vignettes of its products that nail the spirit of the brand, in this case, the trademark scarf showcased using contemporary technology to attract a younger clientele. Image credits: Hermès Hermès produces video vignettes of its products that nail the spirit of the brand, in this case, the trademark scarf showcased using contemporary technology to attract a younger clientele. Image credits: Hermès

 

By Pamela N. Danziger

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  1. Audi propels Santa into the future with electric sleigh
  2. Tiffany & Co. acquires historic Titanic timepiece at auction
  3. Rolex partners with Melbourne’s National Gallery of Victoria
  4. Gucci, Adidas tout retro sportiness, chicness in new campaign, collection
  5. Dolce & Gabbana opens 16,000-square-foot flagship in Saudi Arabia
  6. Iris Law stars in Versace’s Dylan Purple fragrance campaign
  7. Versace recruits American actor Channing Tatum for Eros campaign
  8. Baccarat pulls incoming CEO from Printemps
  9. Boucheron debuts first Las Vegas boutique
  10. Luxury Unfiltered: The 4E framework is the key to transformative sales success with luxury clients
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