Luxury Daily
The authority in luxury news.
Nov. 23, 2024
  1. Off the Cuff: A Q&A with Steinway & Sons' Ben Steiner
  2. Luxury Unfiltered: Hermès and Patek Philippe prove trust is the true luxury
  3. Ferrari, Chivas Regal forge multiyear partnership
  4. The Ritz Carlton, Missoni launch beach club in Bali
  5. Dior goes for gold with flashy J'adore campaign
  6. Altiant is 2020 Luxury Market Researcher of the Year
  7. Bentley anticipates first electric SUV, arriving in 2026
  8. ‘Copy Nothing’ campaign defines next era at Jaguar
  9. Ginori 1735, St. Regis Hotels partner to scale branded cafe concept
  10. Bentley renovates countryside estate in Cheshire
Comment
  • Email
  • Print
  • Reprints
  • ARTICLE TOOLS SPONSOR

Q&A

Urgent need for luxury brands to innovate as path to purchase is redefined

February 8, 2017

Hermès produces video vignettes of its products that nail the spirit of the brand, in this case, the trademark scarf showcased using contemporary technology to attract a younger clientele. Image credits: Hermès Hermès produces video vignettes of its products that nail the spirit of the brand, in this case, the trademark scarf showcased using contemporary technology to attract a younger clientele. Image credits: Hermès

 

By Pamela N. Danziger

To read the entire article, please subscribe or
 
LATEST HEADLINES
MOST POPULAR
  1. Off the Cuff: A Q&A with Steinway & Sons' Ben Steiner
  2. Luxury Unfiltered: Hermès and Patek Philippe prove trust is the true luxury
  3. Ferrari, Chivas Regal forge multiyear partnership
  4. The Ritz Carlton, Missoni launch beach club in Bali
  5. Dior goes for gold with flashy J'adore campaign
  6. Altiant is 2020 Luxury Market Researcher of the Year
  7. Bentley anticipates first electric SUV, arriving in 2026
  8. ‘Copy Nothing’ campaign defines next era at Jaguar
  9. Ginori 1735, St. Regis Hotels partner to scale branded cafe concept
  10. Bentley renovates countryside estate in Cheshire
VIDEOS
More Videos

MORE IN Q&A
Ferrari, Chivas Regal forge multiyear partnership
The Ritz Carlton, Missoni launch beach club in Bali
Bentley renovates countryside estate in Cheshire
Home office boom fading in favor of living room, kitchen refurbs: 1stDibs
Off the Cuff: A Q&A with Steinway & Sons’ Ben Steiner
Roche Bobois furnishes boutique resort in Turks and Caicos



RECENT ARTICLES
Ferrari, Chivas Regal forge multiyear partnership
The Ritz Carlton, Missoni launch beach club in Bali
Bentley renovates countryside estate in Cheshire

Home office boom fading in favor of living room, kitchen refurbs: 1stDibs
Off the Cuff: A Q&A with Steinway & Sons’ Ben Steiner
Roche Bobois furnishes boutique resort in Turks and Caicos