Luxury Daily
The authority in luxury news.
Dec. 25, 2024
  1. Audi propels Santa into the future with electric sleigh
  2. Tiffany & Co. acquires historic Titanic timepiece at auction
  3. Rolex partners with Melbourne’s National Gallery of Victoria
  4. Gucci, Adidas tout retro sportiness, chicness in new campaign, collection
  5. Dolce & Gabbana opens 16,000-square-foot flagship in Saudi Arabia
  6. Iris Law stars in Versace’s Dylan Purple fragrance campaign
  7. Versace recruits American actor Channing Tatum for Eros campaign
  8. Baccarat pulls incoming CEO from Printemps
  9. Boucheron debuts first Las Vegas boutique
  10. Luxury Unfiltered: The 4E framework is the key to transformative sales success with luxury clients
Comment
  • Email
  • Print
  • Reprints
  • ARTICLE TOOLS SPONSOR

Marketing

Untended local social media pages are a brand’s vulnerable spot

April 10, 2017

Luxury brands need to claim their local social media pages to avoid damage to the brand

 

By Danny Parisi

NEW YORK – Brands could be missing out on a golden opportunity if they do not take advantage of local social media, an incredibly important part of the modern digital marketing landscape.

To read the entire article, please subscribe or
 
LATEST HEADLINES
MOST POPULAR
  1. Audi propels Santa into the future with electric sleigh
  2. Tiffany & Co. acquires historic Titanic timepiece at auction
  3. Rolex partners with Melbourne’s National Gallery of Victoria
  4. Gucci, Adidas tout retro sportiness, chicness in new campaign, collection
  5. Dolce & Gabbana opens 16,000-square-foot flagship in Saudi Arabia
  6. Iris Law stars in Versace’s Dylan Purple fragrance campaign
  7. Versace recruits American actor Channing Tatum for Eros campaign
  8. Baccarat pulls incoming CEO from Printemps
  9. Boucheron debuts first Las Vegas boutique
  10. Luxury Unfiltered: The 4E framework is the key to transformative sales success with luxury clients
VIDEOS
More Videos

MORE IN Marketing
Luxury Unfiltered: Reclaiming luxury leadership when client expectations shift
‘Craftsmanship has a recruitment problem’: report
Luxury Unfiltered: When brands fall spectacularly short on client service
LVMH launches employee-led accessibility initiative
Luxury Unfiltered: How empathy can save the luxury industry
Luxury Unfiltered: Hermès and Patek Philippe prove trust is the true luxury



RECENT ARTICLES
Happy Holidays!
Estée Lauder Cos. establishes new fragrance innovation hub in Paris
Accor developing Sofitel Diamond Crown Hai Phong in Vietnam

The RealReal opens retail location in Houston
Wearables, AI at forefront of 2025’s digital trends: IMG
Off the Cuff: A Q&A with Aston Martin’s Marek Reichman