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Unique social media builds brand loyalists: Jaguar Land Rover exec

June 30, 2011

The Land Rover Evoque

 

By Rachel Lamb

NEW YORK – Extensive and unique social media campaigns are a key way for brands to build brand awareness and loyalty, according to a Jaguar Land Rover executive at Luxury Interactive.

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  1. Vestiaire Collective partners with influencers to combat fast fashion
  2. Capri Holdings, Tapestry abandon plan to merge
  3. Neiman Marcus honors Leonard A. Lauder in New York City
  4. Off the Cuff: A Q&A with Natura Bissé's Patricia Fisas
  5. Burberry overhauls strategy amid rocky interim results
  6. Luxury Unfiltered: Crisis or opportunity? Why luxury brands must focus on strategy, not fear
  7. Ferrari teams with Paramount Pictures ahead of ‘Gladiator II’ premiere
  8. IWC Schaffhausen wins top prize at Grand Prix D’Horlogerie de Genève 2024
  9. In Geneva, Christie’s records new high with Aga Khan emerald
  10. Luxury Unfiltered: The self-inflicted luxury crisis
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