MUSCAT, Oman – Travel and hospitality brands are now urged to create completely authentic experiences that also highly regard localism to cater to the new affluent traveler, but retailers need to follow suit to keep up as well.
According to the editor in chief of Condé Nast Traveller Middle East, the value of a unique travel experience has risen exponentially in the eyes of consumers, putting the pressure on travel and hospitality brands. However, it is not just travel brands that are affected, but also retailers who need to work to sell experiences along with their products.
{"ct":"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","iv":"6a82a2daa889dfb811103ad7a3d8ef64","s":"e0d0090370f9e9a1"}