Marketing
October 20, 2017
Understanding consumer behavior at the neural level will create better ads. Image credit: Farfetch
By Jen King
NEW YORK – Successfully breaking through the noise with impactful digital advertising is an ongoing challenge for brands, but considering consumers’ neural behavior can help ensure a unit is effective.
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","iv":"cc494fedb72e6af44fca60575fe94292","s":"b7c32e7d38dd866d"}
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