Marketing
October 20, 2017
Understanding consumer behavior at the neural level will create better ads. Image credit: Farfetch
By Jen King
NEW YORK – Successfully breaking through the noise with impactful digital advertising is an ongoing challenge for brands, but considering consumers’ neural behavior can help ensure a unit is effective.
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","iv":"6fca9315f23b430350e24b296e7e077b","s":"69eafd0de1fdd265"}
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