Marketing
October 20, 2017
Understanding consumer behavior at the neural level will create better ads. Image credit: Farfetch
By Jen King
NEW YORK – Successfully breaking through the noise with impactful digital advertising is an ongoing challenge for brands, but considering consumers’ neural behavior can help ensure a unit is effective.
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","iv":"aa24361e929295715b67a7af182174f6","s":"8792176a71ae6386"}
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