Luxury Daily
The authority in luxury news.
Dec. 21, 2024
  1. Accor developing Sofitel Diamond Crown Hai Phong in Vietnam
  2. Estée Lauder Cos. establishes new fragrance innovation hub in Paris
  3. Wearables, AI at forefront of 2025’s digital trends: IMG
  4. Off the Cuff: A Q&A with Aston Martin's Marek Reichman
  5. The RealReal opens retail location in Houston
  6. BMW models top luxury auto shopper poll, Tesla slides
  7. BMW sets record with funds raised for education at playoff event
  8. 2024: The challenge for luxury amid global and regulatory changes
  9. John Galliano leaves Maison Margiela creative director role
  10. Rebag reveals influence of celebrity style on secondhand market in 2024
Comment
  • Email
  • Print
  • Reprints
  • ARTICLE TOOLS SPONSOR

Marketing

Understanding the power of luxury’s iconic products

January 25, 2021

A “buy less, buy better” attitude combined with consumers’ search for values has led to a boom in iconic luxury products. Image credit: Shutterstock A “buy less, buy better” attitude combined with consumers’ search for values has led to a boom in iconic luxury products. Image credit: Shutterstock

 

By Erwan Rambourg

To read the entire article, please subscribe or
 
LATEST HEADLINES
MOST POPULAR
  1. Accor developing Sofitel Diamond Crown Hai Phong in Vietnam
  2. Estée Lauder Cos. establishes new fragrance innovation hub in Paris
  3. Wearables, AI at forefront of 2025’s digital trends: IMG
  4. Off the Cuff: A Q&A with Aston Martin's Marek Reichman
  5. The RealReal opens retail location in Houston
  6. BMW models top luxury auto shopper poll, Tesla slides
  7. BMW sets record with funds raised for education at playoff event
  8. 2024: The challenge for luxury amid global and regulatory changes
  9. John Galliano leaves Maison Margiela creative director role
  10. Rebag reveals influence of celebrity style on secondhand market in 2024
VIDEOS
More Videos

MORE IN Marketing
Luxury Unfiltered: Reclaiming luxury leadership when client expectations shift
‘Craftsmanship has a recruitment problem’: report
Luxury Unfiltered: When brands fall spectacularly short on client service
LVMH launches employee-led accessibility initiative
Luxury Unfiltered: How empathy can save the luxury industry
Luxury Unfiltered: Hermès and Patek Philippe prove trust is the true luxury



RECENT ARTICLES
Happy Holidays!
Estée Lauder Cos. establishes new fragrance innovation hub in Paris
Accor developing Sofitel Diamond Crown Hai Phong in Vietnam

The RealReal opens retail location in Houston
Wearables, AI at forefront of 2025’s digital trends: IMG
Off the Cuff: A Q&A with Aston Martin’s Marek Reichman