Marketing
July 27, 2022
Brands that use a one-size-fits-all to target consumers will lose out on major segments. Image credit: Euromonitor
By Nora Howe
When it comes to gaining a truly comprehensive analysis of shopping behavior, demographic data and regional statistics are not enough.
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","iv":"421691ae09aaa0b9e50d4020c90e35dc","s":"6df886874c45e258"}
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