Marketing
July 27, 2022
Brands that use a one-size-fits-all to target consumers will lose out on major segments. Image credit: Euromonitor
By Nora Howe
When it comes to gaining a truly comprehensive analysis of shopping behavior, demographic data and regional statistics are not enough.
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","iv":"09f85fa3efdf4c9f6fec3cf17d78fbdb","s":"a9da8225b2eee79a"}
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