Marketing
July 27, 2022
Brands that use a one-size-fits-all to target consumers will lose out on major segments. Image credit: Euromonitor
By Nora Howe
When it comes to gaining a truly comprehensive analysis of shopping behavior, demographic data and regional statistics are not enough.
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","iv":"fde592d970cdaf97df3ca2c5f840b964","s":"dc7cad763547b8b2"}
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