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Research

Understanding the returns behavior of US shoppers

February 21, 2020

Understanding the returns behavior of customers is key to turn a pain point into an opportunity to retain loyalty. Image credit: Returnly Understanding the returns behavior of customers is key to turn a pain point into an opportunity to retain loyalty. Image credit: Returnly

 

There are six different types of shoppers who do online returns, and understanding these personas can help luxury marketers better interact with customers.

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