Marketing
October 18, 2016
Image courtesy of Dolce & Gabbana
By Sarah Jones
NEW YORK – Long-form video is effective at engaging consumers on a brand’s site or social channels, but the expense of producing this content is causing marketers to seek alternatives.
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","iv":"55f50da8147b02728efb8fd5c634d0ea","s":"bb23174bbd283545"}
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