Marketing
October 18, 2016
Image courtesy of Dolce & Gabbana
By Sarah Jones
NEW YORK – Long-form video is effective at engaging consumers on a brand’s site or social channels, but the expense of producing this content is causing marketers to seek alternatives.
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","iv":"fc73aefac7997152df988d0efcb3f005","s":"7c9a828056ba3f8e"}
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