Marketing
October 18, 2016
Image courtesy of Dolce & Gabbana
By Sarah Jones
NEW YORK – Long-form video is effective at engaging consumers on a brand’s site or social channels, but the expense of producing this content is causing marketers to seek alternatives.
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lXvlR\/TRc\/+QkKqilFh5OOqGkK2pnugS0o7Q9EQLLPJFYLwUxAhJ6Xm0FEI0jQ7fGbN\/f1uovtL4F\/o5DJIWYGAv6LT\/al6xh5yeG8yImE8xNPcnR5bRPyn1tBTqVaQ3jXmViJTpfPDfVmGPVUhB3Rjus0+cUiNw4G8CRdoDZgivqJtT892id\/73bX+Geb0rMmrQiggk813S43\/LvTmp83wDAoedMMk5tg3zI940tURkv1ZxpwucSpA1HMXTZqjqetBSm5QqdcCj2PbSNJP43ZNJ+JonYy1OLXq\/y2swkdXQ49qdVi\/Z+rIzAqeEINRl8DlKYLX3FbKyF1ZjHMVspR06CKwQhN27rhkrrcc8JmzJk7DRqW0BZi5MiYsH\/qsY\/nkXHR76IKiCw3BxvTZNK\/EVz\/vBr+xGJ7rbc3eWSDaRtBuD1ADZDuEIuDBGzSoWDoTFzX823XEgRbha6f8oO5Us9SHe+QcFJLI3dQE3atd2WNT8vFhNo5chiA5c+lR0TEa+g9\/Nf3z8YTduAl1dZDEyKKSp\/qyclsR4C1\/tV3hADq+9bCtY5utp71K4\/awXw7nkO+qqOFgm+0D\/lpO69Lu8I3mV\/PC7DJVehuSjq6kOWsm2VQKnsRlhJcAVhIUPQIzqKoOA0Ru5p1bU+7WXOYean3QAkecOZq7PKTgs\/ZaTgD+HVeCTzHwX4r3C1JkzTO5HypxzQFxYWnXDHWhdoEhSgjtfPL25MpcyKCItJlHsrtx3Bg1LmrHX1K4EqxIAMUpXO5suUrQ9U\/txG5CooCdAOlTs\/2HFRBzYd62NYvAlPZcsC7AUA8wwQZo+f\/J4X2H0UZsD7MILaRAQ8vOOP5dQgWbVifl8pj31+917JsFg5efUJ2\/1fgzxM9I3WGHc\/J2INe4I+9\/wvC3G8pADqOFm49AT8EqOcy80hhv36WJr6Jm1i9mafWPJ7lvwAdk9PiQgE0bFwFk\/olz8MZPx3Q+Jnn+BG3VSL+tzuQLGTtMIpnvp0BUeAp5SwjtW1Ak49LPVIbCBuMOG\/aYEiFtPk9agP+nUMKUhPL4smruhiyBzqfCRaWagTYo6RhbKABuJ87dyNNIJoGgTI1lN075gs41JIPJ2S1\/3yU4UICWe9ZLMCz66eIS1H1eCjuCcdn8+Vac4WiXTV2U3BX7Pn3ZAuIXlb7YOFS\/01JmqR0weMCf6Sdi\/3+RcXwLv7\/YB6LrdT+xfYSh6wXq0uW1zz2CIfB8uGnsNmHWBZ7meHtzDukYukzXZp1w\/23rVmsaBYUBIUwnK\/Nmu+vDNK5meKRhP2pelWPxMYCeBIIzuTJTz7Zq+PG8\/PUpgmPSOeaKJ2jyZ9MN7+wD4cn2vDQHh1LVyn0\/JmidlrUmN\/ZQ8Oro7Bvorh\/vQrSdGDq05m1IkjVQfU4iC+1LjUBnZS7DF0g740W57m2KTq96fpek\/gK\/daLkIXgPrVAbC6yB5FBtgNsKa5cmDYGl8yvvNnjwNLQEWIFwK26zKbWP4+XgOWiiLwgkerpq7o7BdLzYu7sdZpYkphkrgfqVuhgyGJVolnzfQj2zxzGgLOwcdc5bVcMvPbt9B\/hrIFQGFamssRXII3miHdpMwXVl5Q9FMPFqyicyZcOzujkkNGtFEjiNlKD+ryZZCE2CP4SxL5HPny++qp6oT58RoDf5HYr9zmWpnQCmyF92Lruh3Wh3U6c0ctC7Fc+4M3aQ852wK\/kF5gDCiliACWiVjZyhn+TG5C\/c7h5xQZmVDbXM+n1\/l19zGb7F9\/KZf3tiM4HF1R5W1Ec8HP7HmFKjmvYnGgrt26BGWBtSNBUDWo9L1wQtODGvdmhBOUzDy5XtBtp1fTlHDnmaxZ80eI8oPu+Sc8TNPYi469xS9fkAWXFf\/MKfho2ldgMLQ27vyrgShBbU3PaZCZF0MsxyFdwVycI3vvQWxmg23tKc57tNH5SH7P3QXiMp4uvVdhwyFV+1W22nlgUl\/4i9i47BLFnvtWWNZtO0GXf6aTZ4AJbnDXHvMPSesQQ4FPmLx6irtxweoW6sC7sjgw8KGRcyUNC4XzBpVbxjfHM1Cmv8BGFmGt8bB+5JbUtciJ9TsZLntf2k6KWyc4AeY2ZAV9yOPJee1h+uo71B3wcp75oyQfRlXBrhd1F9+2F4goYxpb8jXzXkAbgNaWKRlugNihk9RO0UHHxnDirmmFySWNvMxu3ZzqQUZ5Pa1rYWVxxsF9GSvZ2G0NORouvqiP2UDmMYk1GExkEBJu9CTxrok6Cj5skYktnDs7CbFrZAbd35gUC8lmEGO0l7JJZ\/U\/4m\/5AbOUeZ4mShdyB6B4zpZNoCNgivlcCXAeYh6PYUemO5TvzRVr1TF\/5GN\/GRLtc7l6gzHiYdnzSlGB8w4VB41MlsigA\/jd3Rc2l2LhrV5kz6yelZXdNXUhVFN\/\/9P5lcaXlT\/Fh\/EngjVQSzf5h74QJOPS8kygwB0ANk8nUiM9PSL9w65CM031aciplABIMZraYWxIleYwjHUJOZe3YYEJsbw9LvCcIwfKyXOu6VGiSuUg9Mgb+j0F6M+LafQ5cL\/714RmsZYiewTlJ4ftoPK2UXzzuLpb2Zj2t1O+Jne1tppVLY7\/8I6iBu3q0hlS\/GN2yA7c8VYuGWCHM+1Q7S4H\/pqHNkRjiDKCToSEXaNu2efKfX7vxv1qJPdyza\/2R2iBz5NXv0rLXfMi30sVn6fxd5UGJwAr5eLvFZmV2hVEWyQajLvmDYnxERSWb5dcWUPAlILeSAGRYxMh0ToQultp5\/js1y2U4qYjcGtYwfkDIllTJVdJi0qXxtlSzLM7PweNAoPLWbFVc90AN7z0202ANYb5zYIXExjGc3iPZ6GjZDstFjUvMFXkqX86Y12DY7QQttCPcReFX\/Se5Crdv71X2rHtfdXJU4RxvgW6BZPbKP6XbGurfm5jbd6F03LirMdDAWFm6u6pkcZGMA8VUY+UzOzxYmY8sZ2cybf2RU3P7OnLZ3yiptUryJ8jNbnp36ok9Mstmv++dldAc4aMoB\/1H36QpI094oBrseLpdNBnK8JK1z8u0OZrL0BVyMuXBUyd2Yvpkyc0pjh+p43JbzuvGP8ycEw5VlNNjHwzV6ktZ6dv2ho5ldhlb2po3E+\/NvsqBd5jdH\/wrXb6guOoiqfFcVgYTv8teTcrfHG7I7H8OG5DbdkirjyWHu1n9BZRRY3LPCaz5r\/AmW51G+ebfLW4oQ2k\/y\/3ItY0zzxLxj1h6pHZXDRc+\/OqtE7nQXH8oCmIcpRrizzZQ4BdwQNVEUP8oWSbxkCinv\/uQuE2L+B+0K8ily6l8B1bjktQmNmzsEnnwT9HYju1+k7sDB0ikmqvwVOvG5z4e+8VbfZRlthry07ZWIjquAxxZRTHL6oyxgvfnvXRUP2T5UuX8qJ3RYzLV8Tz8k28wFom8iNwilZ6itv2yGCV9h+eCzO9KYO\/\/lcK5mwJQoQD6ZoO6kdn0Ui4ZPl7arjMsw0Vv\/zbs7p9CRC4+TynGbzRPVLS0jfcmN5Si5Bu73aS0x3Iwr2QDcXpcpT0NhFb6pfEeAesnbFhcq2gyzy4yr8xhze4ND6sQXoClLhk3ZkkB4\/0FdO+F7modNdCaakzfkuj7Wjmu9VEAKDQ4Nwa2VgWQG3JNuUakwzUYAeqE1xRh\/Bl2NIA5UfT2DdBX\/vLHleBqExkKoYYBV4a25t7mWYt\/aNhnnra4zuMCN\/+DOjEs28aJ+xMA3WcpIJQSBPvpGcmY6g==","iv":"e46877813f6700f5665ef9a3d0b5b4b0","s":"4ea4fb601e81177b"}
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