Marketing
October 18, 2016
Image courtesy of Dolce & Gabbana
By Sarah Jones
NEW YORK – Long-form video is effective at engaging consumers on a brand’s site or social channels, but the expense of producing this content is causing marketers to seek alternatives.
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","iv":"fd0925f8350e704d085914527db5046d","s":"367a6c05c7bf7060"}
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