Marketing
August 12, 2022
Specific UGC content packs quite the punch in terms of getting sales. Image credit: Treasure Data
By Katie Tamola
User-generated content can contribute to a mammoth return on investment (ROI), according to a new report from ratings and review provider Bazaarvoice.
{"ct":"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","iv":"f194c0a7aa39fe1bc27a26c64ab8422a","s":"788126df2acd6f88"}
Share your thoughts. Click here