Research
February 24, 2016
Lancôme La Vie Est Belle
By Forrest Cardamenis
Brands are still struggling to sell fragrances to consumers in the digital space, according to a new report by L2.
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","iv":"d2d09f6ec079e442a774b4fc36fbde40","s":"7dd0b8b636482f34"}
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