Research
February 24, 2016
Lancôme La Vie Est Belle
By Forrest Cardamenis
Brands are still struggling to sell fragrances to consumers in the digital space, according to a new report by L2.
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","iv":"b4a51097764180bc3a8b8d3d653adec7","s":"1c4659e9bdd38a59"}
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