Research
February 24, 2016
Lancôme La Vie Est Belle
By Forrest Cardamenis
Brands are still struggling to sell fragrances to consumers in the digital space, according to a new report by L2.
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","iv":"66462ad4c1f52958042026bb1a876ad8","s":"862712ef559cac3f"}
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