Research
June 12, 2014
Ultra-high-net-worthy consumers are debunked
By Nancy Buckley
Super wealthy consumers are generally boxed by marketers to fit certain personas, often to the detriment of brands, according to a report by Wealth-X.
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","iv":"b55861e24fe9f6fb66e0572f7eee510c","s":"897df5ac30f5ad8b"}
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