Research
June 12, 2014
Ultra-high-net-worthy consumers are debunked
By Nancy Buckley
Super wealthy consumers are generally boxed by marketers to fit certain personas, often to the detriment of brands, according to a report by Wealth-X.
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","iv":"1812b88f4ab5a1d924e0f1d65f3b7e16","s":"34afee16c8c42fd5"}
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