Research
June 12, 2014
Ultra-high-net-worthy consumers are debunked
By Nancy Buckley
Super wealthy consumers are generally boxed by marketers to fit certain personas, often to the detriment of brands, according to a report by Wealth-X.
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","iv":"811defc3d69e2579772793f922298581","s":"b7f32257c58d11c8"}
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