Luxury Daily
The authority in luxury news.
Nov. 24, 2024
  1. Luxury Unfiltered: Hermès and Patek Philippe prove trust is the true luxury
  2. Erewhon to pilot pop-up juice bar in Las Vegas during F1 weekend
  3. ‘Copy Nothing’ campaign defines next era at Jaguar
  4. Baccarat pulls incoming CEO from Printemps
  5. Roche Bobois furnishes boutique resort in Turks and Caicos
  6. ‘Hermès in the Making’ pop-up continues world tour in Zurich
  7. Ginori 1735, St. Regis Hotels partner to scale branded cafe concept
  8. Luxury Unfiltered: The true cost of cutting luxury prices
  9. Leading with pedigree, Range Rover promotes plug-in SUV
  10. Dolce & Gabbana, Skims release limited-edition collection
Comment
  • Email
  • Print
  • Reprints
  • ARTICLE TOOLS SPONSOR

Multichannel

Twitter’s TV ad targeting helps brands extend social conversations

July 25, 2013

 

By Joe McCarthy

Twitter is opening up its television advertising targeting product to United States companies that run national commercials, enabling luxury brands to extend conversations with consumers and boost campaigns.

To read the entire article, please subscribe or
 
LATEST HEADLINES
MOST POPULAR
  1. Luxury Unfiltered: Hermès and Patek Philippe prove trust is the true luxury
  2. Erewhon to pilot pop-up juice bar in Las Vegas during F1 weekend
  3. ‘Copy Nothing’ campaign defines next era at Jaguar
  4. Baccarat pulls incoming CEO from Printemps
  5. Roche Bobois furnishes boutique resort in Turks and Caicos
  6. ‘Hermès in the Making’ pop-up continues world tour in Zurich
  7. Ginori 1735, St. Regis Hotels partner to scale branded cafe concept
  8. Luxury Unfiltered: The true cost of cutting luxury prices
  9. Leading with pedigree, Range Rover promotes plug-in SUV
  10. Dolce & Gabbana, Skims release limited-edition collection
VIDEOS
More Videos

MORE IN Multichannel
Lexus, Universal Pictures partner to promote ‘Wicked’ film
Hearst introduces AI-backed advertising tool
First-ever global Zacapa campaign hits billboards, broadcasts this month
LVMH employees help rewrite resale rules with ‘Heristoria’ concept
What can luxury learn from Ferragamo’s latest fashion experiment?
Dior goes full throttle in Kim Jones-designed gaming debut



RECENT ARTICLES
Ferrari, Chivas Regal forge multiyear partnership
The Ritz Carlton, Missoni launch beach club in Bali
Bentley renovates countryside estate in Cheshire

Home office boom fading in favor of living room, kitchen refurbs: 1stDibs
Off the Cuff: A Q&A with Steinway & Sons’ Ben Steiner
Roche Bobois furnishes boutique resort in Turks and Caicos