Mobile
March 11, 2013
By Rimma Kats
Not only is the average consumer’s attention span decreasing, but marketers are becoming overwhelmed with the ever-growing choices made available to them to reach customers.
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","iv":"240ff68c6a04a28259da348875304d19","s":"58dd2aa01324acf1"}
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