Mobile
March 11, 2013
By Rimma Kats
Not only is the average consumer’s attention span decreasing, but marketers are becoming overwhelmed with the ever-growing choices made available to them to reach customers.
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","iv":"6a74c573c12c0a1be1bb36d8c94fed60","s":"254a85d523b56a24"}
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