Advertising
October 13, 2010
By Peter Finocchiaro
Luxury brands are not likely to allocate budget to Twitter’s new advertising platform until it evolves best practices and more precise targeting capabilities.
{"ct":"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","iv":"e25b9f205b86a8891a18e14d104f98ed","s":"8768e36d6f9551b3"}
Share your thoughts. Click here