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Tumi offers traveling tips for real consumers via digital campaign

July 10, 2012

 

By Rachel Lamb

Tumi is gathering up its digital ammunition to push a new video series called Case Studies, a packing-tips effort that chronicles real-life individuals for whom packing plays a major role in their lifestyles, rather than focusing on celebrity pitchers.

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  1. Vestiaire Collective partners with influencers to combat fast fashion
  2. Capri Holdings, Tapestry abandon plan to merge
  3. Neiman Marcus honors Leonard A. Lauder in New York City
  4. Burberry overhauls strategy amid rocky interim results
  5. Off the Cuff: A Q&A with Natura Bissé's Patricia Fisas
  6. Luxury Unfiltered: Crisis or opportunity? Why luxury brands must focus on strategy, not fear
  7. Ferrari teams with Paramount Pictures ahead of ‘Gladiator II’ premiere
  8. IWC Schaffhausen wins top prize at Grand Prix D’Horlogerie de Genève 2024
  9. In Geneva, Christie’s records new high with Aga Khan emerald
  10. Luxury Unfiltered: The self-inflicted luxury crisis
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