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Dec. 26, 2024
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Apparel and accessories

Tumi meets Premier League’s Son Heung-min in transit

June 20, 2024

Mr. Heung-min has served as a brand ambassador for three years. Image courtesy of Tumi South Korean soccer player and global brand ambassador Son Heung-min has served as a Tumi ambassador for three years. Image courtesy of Tumi

 

By Luxury Daily News Service

U.S.-based lifestyle brand Tumi is revealing a new campaign starring an international sporting sensation.

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  1. IWC social snow globe stirs up winter memories
  2. Luxury consumers trending toward goodness in purchases, values
  3. How can luxury brands tap into the back-to-school season?
  4. Balmain enlists virtual faces as brand spokesmodels
  5. Stuart Weitzman names Kim Kardashian as global ambassador
  6. Preloved items from Hermès hold highest resale value: The RealReal
  7. Tiffany keeps it simple to attract interest in New York Times ad
  8. Galeries Lafayette unveils plans for second Paris flagship
  9. Mercedes exec: Social media efforts should single out brand advocates
  10. Bentley launches unisex, sustainable scent
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