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Apparel and accessories

Trussardi eyes entertainment value in immersive musical project

October 26, 2016

Members of The Good Company by Trussardi for its eyewear Members of The Good Company by Trussardi for its eyewear

 

By Sarah Jones

Italian fashion house Trussardi is giving consumers a front row seat to a band’s creative process through a 360-degree experience.

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  1. IWC social snow globe stirs up winter memories
  2. Leading with pedigree, Range Rover promotes plug-in SUV
  3. Luxury consumers trending toward goodness in purchases, values
  4. Dior weaves codes and trends together in digital nail polish promotion
  5. Dior shares holiday retail activations inspired by Cruise 2025
  6. Desirability, operational efficiency key to luxury brand growth: Accenture
  7. Estée Lauder Cos. establishes new fragrance innovation hub in Paris
  8. How can luxury brands tap into the back-to-school season?
  9. BMW models top luxury auto shopper poll, Tesla slides
  10. Balmain enlists virtual faces as brand spokesmodels
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