Internet
July 15, 2015
Image from Trussardi's #ElegantlyCool campaign
By Sarah Jones
Italian apparel and accessories house Trussardi is reaching out to aspirational consumers with a social contest surrounding its stylish Coca-Cola Light cans.
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