Internet
July 15, 2015
Image from Trussardi's #ElegantlyCool campaign
By Sarah Jones
Italian apparel and accessories house Trussardi is reaching out to aspirational consumers with a social contest surrounding its stylish Coca-Cola Light cans.
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