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Dec. 23, 2024
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Automotive

True luxury automakers are those unobtainable in the eyes of affluents

August 23, 2017

Lexus is the first brand that consumers think of as a luxury brand. Image credit: Lexus

 

By Brielle Jaekel

During Ipsos' webinar “Affluents in the Fast Lane," it was revealed that Japanese automaker Lexus is by far the top brand that comes to the mind of affluents in terms of luxury vehicles.

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  1. Estée Lauder Cos. establishes new fragrance innovation hub in Paris
  2. Desirability, operational efficiency key to luxury brand growth: Accenture
  3. Porsche Design boosts in-store traffic with Linkin Park collaboration
  4. Luxury Unfiltered: Reclaiming luxury leadership when client expectations shift
  5. Wearables, AI at forefront of 2025’s digital trends: IMG
  6. Rolex partners with Melbourne’s National Gallery of Victoria
  7. Global millionaire count to increase significantly by 2027: Agility
  8. Michael Kors walks with influencers in new campaign tier
  9. Hugo Boss touts fall/winter menswear collection on Details via mobile ad
  10. Chanel divulges history of N°5 through Marilyn Monroe video
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