Research
April 6, 2012
By Tricia Carr
Event-triggered emails are the most crucial messages sent by marketers with an open rate 96 percent higher than traditional email campaigns, according findings from Epsilon and the Direct Marketing Association.
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","iv":"fd0029da1270cb040690ee1beacbfdce","s":"7fabe1e9fbb55935"}
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