Research
April 6, 2012
By Tricia Carr
Event-triggered emails are the most crucial messages sent by marketers with an open rate 96 percent higher than traditional email campaigns, according findings from Epsilon and the Direct Marketing Association.
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","iv":"31fbb96cfcc8182ac43a6cc1168f4389","s":"3e7b6d8cd28faba1"}
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