Research
April 6, 2012
By Tricia Carr
Event-triggered emails are the most crucial messages sent by marketers with an open rate 96 percent higher than traditional email campaigns, according findings from Epsilon and the Direct Marketing Association.
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","iv":"6efe1737c008185096661e68d52a4518","s":"bb3cecb8258c8bee"}
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