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Internet

Triggered email click-throughs 122pc higher than business as usual: Epsilon

September 14, 2012

 

By Rachel Lamb

Triggered emails saw click-through rates 122.1 percent higher than business-as-usual emails last quarter, and since 59 percent of new email subscribers are unengaged by marketers, triggered email seems like a good way to reach them, according to research from Epsilon and the Direct Marketing Association.

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