Triggered emails saw click-through rates 122.1 percent higher than business-as-usual emails last quarter, and since 59 percent of new email subscribers are unengaged by marketers, triggered email seems like a good way to reach them, according to research from Epsilon and the Direct Marketing Association.
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","iv":"697756067c6ebe361be49056bcef70c7","s":"aad6d232505723e6"}