Triggered emails saw click-through rates 122.1 percent higher than business-as-usual emails last quarter, and since 59 percent of new email subscribers are unengaged by marketers, triggered email seems like a good way to reach them, according to research from Epsilon and the Direct Marketing Association.
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","iv":"18cdb742135e05f95626a5179a02acbe","s":"400825e5ec73051d"}