Triggered emails saw click-through rates 122.1 percent higher than business-as-usual emails last quarter, and since 59 percent of new email subscribers are unengaged by marketers, triggered email seems like a good way to reach them, according to research from Epsilon and the Direct Marketing Association.
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","iv":"d96c0285ed96d2fba2d440e6e4bf8064","s":"4eb5d8a7fa1cd7cc"}