Triggered emails saw click-through rates 122.1 percent higher than business-as-usual emails last quarter, and since 59 percent of new email subscribers are unengaged by marketers, triggered email seems like a good way to reach them, according to research from Epsilon and the Direct Marketing Association.
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","iv":"c30da98734d4f7db1c106e6915a14211","s":"a9304f3507cf396c"}