Retail
August 2, 2019
Liam Brennan is global director of innovation at WPP Group’s MediaCom
{"ct":"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","iv":"b4598d662f23778102f3b888bf0138f6","s":"7de2c02c672d63da"}
Share your thoughts. Click here