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News briefs

Travel retail, private jets, China and Maserati – News briefs

August 3, 2015

DFS store DFS store

 

Today in luxury marketing:

The anatomy of travel retail
Travel retail typically plays second fiddle in brand communications, which emphasise flagship mono-brand stores. But, people travelling account for 40 percent of global spending on personal luxury goods, with 12 to 13 percent captured by the specialised and globally dispersed travel retail channel, per Business of Fashion.

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