Travel and hospitality
November 12, 2020
Travel industry turns to innovation in order to survive after the pandemic. Image credit: Euromonitor
By Nora Howe
Travel and tourism experienced an existential crisis in 2020 due to COVID-19 and hospitality brands have turned to innovation through multiple forms as digitalization and sustainability rapidly accelerate.
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","iv":"06759695d617836b12a6aebc3e9934d1","s":"ec91854a9e3e2288"}
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