Travel and hospitality
October 16, 2019
Travelers want sustainable but unique experiences. Image credit: Virtuoso
By Sarah Ramirez
NEW YORK – Storytelling is essential for hospitality brands to share their brand values with guests, particularly as interest in sustainability and authentic travel grows.
{"ct":"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","iv":"1c4afadbacc969a1437c8da28f346830","s":"19b5e3de37c344e4"}
Share your thoughts. Click here