Travel and hospitality
October 16, 2019
Travelers want sustainable but unique experiences. Image credit: Virtuoso
By Sarah Ramirez
NEW YORK – Storytelling is essential for hospitality brands to share their brand values with guests, particularly as interest in sustainability and authentic travel grows.
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uE6n8wR8VBR1gcKvOE7BZ\/mxr+giwddtfQ7bW3+y7ak\/bD8iu8RYXE1tNE\/MlU7KFLzCqiJkwVS0kb0pWVN6eYSgCe9vF7NrcXf\/vUqimfG6uRsNxE11cKQmAgA87D0PCkM2whOBuejBxCRxTAjV\/BEdzXOm5mb23of228hY7s7StDzRPmDHH6wD80XqpDcI3w51TtVQHp\/zXJuqI7NuE5CKDVf2HqCjbeRypVItUppy6ylbWkwywRqQjr\/MFGgWjSOlIDtIShYu8x+wgTyu2YFzlisvOy4ttnupq9atUQUBeRDSsaH\/uViarkZE9FGJ\/m+qypvXRa30Kd7vQZq8E\/HFYhftvwfpviSyYslyTqeQtGrmp1WNHhxgz2OoV+SDFvwJvmgZzWTCcimRhLBSyrVMuPI+z\/9Rd72QGb\/faPdUw1vPvPy52cCkAKiI9gfcIWDj0QGBARmdoc3eQjocfQN1RAPSdoXGujLumCIJrqLi9eaP7Fc\/7FiqtQvPTd2jMAMXFj2ZWAs4Osk0tKvHvrCaIk\/64xIrb7G8DgJfxojO8Plq1+NSr4nQGsy6egpk2IG27PqA\/2C1hk90pGccs55R2XeNUvYz22h8I2xMOuZ0HM\/brqplWtPpB7M23gRDfhknXHX2rZ0\/v5pygchjkikMcdrdn1C7LFgGMPD0PiGlvLtlftN5u5bjiupked5I6vIoLRE5SugTskY2a2G3U9\/hwZ8kCM6qeKaQt4Q\/dL7Vcbb+T21oWW1tbSQLS7vTeSLzeJTdFiy39+6sNl2GpOntsyhtvPMfG1k5SI176CFD2Qm9LINL1XRZw8tpy9IUqE6jYxlNLD9JcW6APKpEAgoVKceUHI6S5oUr1m00Ul1DVFzgkL7sWEDYv7s7Vf+QLRhoe7wP+C+kGuPWv8ctSP25PBAg\/vSX8OdqzsUHbPWGplZodTBfi0aA75k+BXi8\/N00jwysw6b02TsMrgxBgliFhbzSorcA4a9JKqX\/r4J\/zRynzY47Bt+MIH0a2tyzM0j8HGSFyoDaA8ILLz9mEfEop+YR8VSx\/wJy4dsuMHr6JNxX7feMTUYXhD7HpBl9DLPsOMvkKwMDX2xtJqRRoCBYuC+YeA73L5lpDeJhz4TDNzS1MKt0hsu5yBtOWdSoJ7YFLwJn642Ce2GoEg4ZTI3WZmSVIgdVSKL0aAhqHJNT5XlVWUlsEja0O1gB1OrxzCXrl+NxdUmHfFxmPXNt9qilsVtzvXn5VSeE7V0oXWDWiAnL+1RlHdKYLxhE1pJI\/H\/TROrcC3BUVmqHUOSErisJ7knzWQn2U0wqvwLgr\/Yyf9ncL4b9FRj+yw1xwd2S08jMGbo4IqEtgR\/xKKycMqXEAkTYNRUSq1zjkxhtLUkL1JToSW0f0SFJ8gDHtIx\/f7jI8wk7qbnVxPgtYQvZl5QLF4TH9A+GgvWJPQT9gnNF7LaXjDGjnhT2qdWYCHjH66VYSNXm\/WUFkcj7aTEkBv4cdrFVoa2gdodZdoffQYIn+30WDD4p3MIbEx4Y689QkJRgi9hsSeGn4tQcAUxbA3P3v7XvwaR2y1bTji5xQ0hz0byNsjGA+AMYF0MDuQIgqoCoonkpzbFcrO25kSnT7bgJqJsyN6yRiUlO2RYb1BZcarkVtgQQx6ntCrWhvUiVkOXkh\/zPDGJhAaahiV63UD1rJOW7eMUWnaj40y84EMNMo8jzgLCLctiYqlOn4FkLqKNaNZsZkYe8PzhGj2uezMpySe4yvwZItElgbSRQwloqRiHs\/BnOq6wejk6Gg2vKSXCXMFETOz0FtsgCYunOkybDYu7P3isAhjrlZjTB0TdusEMCk65XnKNqE22oIS6bY3cnVl8FSkobGv5Hu8TdhEa733dyEravBMmWQh1f2DxKTiaM+N8jWrVIQ\/xV4KTxvoThZdUyFrfllHfG9bq+SJufuKub3jFMgYKrh02iRiUuPaHS7NynzHg+ATSNuSrryDFmZqKv4UThxKwpfAuZzu1AoF0OgGpnu9oLKUxBOy0FvfqkL0D5TD25vat79a5qzqXlNlaTLidC4QAD9ZeF5OZ3mB3FtJQXN601bjlYvWkxTdu5nOnM5SoWQGqjSSTHPf6V5btDmXR7Tc0OFCjMhWfXx++VOlU59A0t6ea4DKFh3SAdpB\/qEExjkEKAtdRE\/4GrjO7bVGPlRP5WsXnXryG\/m8ORqZNTbn4uyIIGcwy12w3avsOip2959EakclvZXjrhe0u61kBeZVm9c\/HgLTmn6P5b\/nWqfuBFpial1dHYWrF23mHXSNXf8djUwbcs5jEC4UcC9rKhmZWtsbYhuqVdvW\/Vg2aSVmB+xqRgDhk8SSHdzL3xv\/C2oB1iKxbuGngnncLuR6SUukMtwWypchXx2qdYginAzfNSmE4ZyBtQgoxt\/WtaHR8MQ\/kL8ojF5iY+xH\/rE+E0HcIjgKWDLw70gGbGarTPfuK1o7BhwD5eZEtCcTReo0\/nk32w4lRofFt1KXYoHHvyD0mB6iCSVwu2NrNKgTvKjU2AKe2RhR5yF3fKcEVyKCjJkbrRl4sCOWjCK3PubS3nXDDWK8tYepk7lQ7vlKIt0VOJPYWxEPnKtviN6aRCi8YcGHG9Cn804W+9YWhSk0MzOiBDD4MKKUYNizFhwtB3x3cin0nYdvonJ2frHrfbDzoI6JA7E6cWz9TDH\/xd4K0Sph0a5nZ6ZpW06RWOaM5\/DkcJuQLetjXIgqckBmTW5FvjiLwfj6B4IX\/FjRrsdfGjNqlfQmIk7H9JiAnBcKQvLIP3rggOOau1Kl\/5VUMqTK5GbXht\/8OLXkbl+YFzFxjNloAW3fQ9mRXp\/B\/mJEBj9FIJq7\/jbNlXNbq4KSB7QtLPrzo8NXlPesvpzwZY07Cp42zD8ECd9\/SHdgUMhyjQIbaIZ1S85RC5kLU3m4N0b+MX30wHW13LgJP5\/0U8bLaTh1vjYu+3Wizl7OM\/M5xwyPsy+tV\/rxNd4RvCwZT8XYjRcEfNwM286+evVLhpFGMZqsnyc\/N7UNZVgnRLuCrfYNEU9VsyTKu970P5uwfaEf3AN0VKQFu7mMho3ZjDnFWoeSTqd\/Namo6Cu3uaNLytr0t7bEBiLFlcM2gteP7lYuITCeiZxzGfGv7Wl1GLnZyL0r7nntxs7KqnKiJNo3Dm78n5JKHV+zMFggQFSrhGelRS86fKC+S4fiMgIik\/afKZ3zkWXs+aFvH+XzhQeQhEzn5Px5ZvCv\/oOc9wLPIsZjWFdSPj+bTq54HRWLG8db9w8YwnHg9CSyniRyCO6OMbbm3rgbpkicMhASdhFn7NiVDLVxqe7VRSVZoz+HNaNVaOUHhEnNeKRykQse0+25v0XMDLHG4KlF\/XhyeU8cMIK0o\/ZXq9VTSYdwK3qTyw0+fOeVVJW2fSOLFDL5u4B3SbEBmVutql7JGhPzSDIjdd7U53qpLZkH+KrzP6lkbiWF8xRXz54KAZZuuI3lezZNIItKyM\/Wtqh0O8poBBMud1Tl3XOwYWh20DTAH\/XxO0aUqE9euvF8pNIttUVIHHSCDuyhtopsZHWfARi8TiduF\/GRvgtgeBQdwT4T3Nq7x2T747UBgGiE4wN88SsygUmnVyL5qIEH9BdfjtvJ2f9SvVrZqm2D3FQ0aO+QFU645TzeSkQ6Q5IXaxwy\/kBWoYbFvXUZi0+PfBw4pXUKoHrT\/eGEfS2HuzPKRn9s3uytzZHj4JPLNWuc4grwgpzkdzztvRxa6jS5S0NfBnfBeuIwWQtBTErlrYpP3R4RnrBCzvmoJNf0b0M\/iUWdbFAOKEahj0ZdaAPGVaiT\/NtFA0aUEaijWE642bpeYt3pdcrnSl4DSH8FE+XbkpLdxYBpmLkOnvFQo7X\/3KcsWbZMXwUM+Y6PP8Orafc2Vifk9F\/WoOD4pu4\/sU2\/ImP8Vq0gboZ47QtktkfRdnoYodmC3I\/CYsXrCF4CNgWlMfw17ypOkXo55P5bZWtHexLeYrSiGT56IzEbISD8Kd5Dly5FHCSV+iyHWZvgt8pgEeKxkRqtJnVq0aldatA7DIDbFjwHeV7Au\/EXksBdC5PS2uNiIIKX\/bBh1wvX1TAPLXoomM8kp0cHiud6pMzm\/eOTgJ2UPmAmHkYSSlp9ncGxw2+s0IAqUJZ3qXw3pSOMqRS5VbDdcQ\/8G70HLuA075HfKFr\/vvjovAfu0XgMxFmiAk9AlljPtm4ax1fFsyzk9pd4AtJ+pPugzd96fQQ0shLOg==","iv":"2e20120eab965eaa2cdb34db48a9c018","s":"42b6d645378a5e67"}
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