Q&A
April 16, 2013
By Tricia Carr
Royal Asscher is turning to digital as the main marketing and distribution channel for its new man-made diamond line to help target consumers better understand the brand.
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","iv":"ceea6b23e85eb87fdc5cbae3dfbe67dc","s":"d7f430bc7b5b2919"}
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