Q&A
April 16, 2013
By Tricia Carr
Royal Asscher is turning to digital as the main marketing and distribution channel for its new man-made diamond line to help target consumers better understand the brand.
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","iv":"173da7da84b8cfa692000049fb487895","s":"2c5c97dd07537cc5"}
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