Q&A
April 16, 2013
By Tricia Carr
Royal Asscher is turning to digital as the main marketing and distribution channel for its new man-made diamond line to help target consumers better understand the brand.
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lVviY1XUGpK3su9rrYwLZjo1lFeEkRysBIo803btL1Qi19xcQYt5+vESNacgUGC22yOhYeYifYuuDY1EjX4x40tPWv0o8LA+FNc8GZX0rruos0Rzj8F8G7AepgSjk5dfKG44JEsT+3wo\/KgjN8Ib25vpfrZYrSJ8tQ8g2PoapztMPMTfmCuuUh7Wj0wOXMtqRrTJuN+GM3FVdmP7xhsUBN8iuO50tgeTiELuhrpUYBHSA99Ojw4p6O313+rsQyNEGD3Op3QCbIwjN2PKQGr8H\/gDdcrQMgFz8mpT\/Spil91zBqDmgj7Zi5sl6RH7XmaBs8yK\/hncml2iYFhwi2j5cCt78RfOOSkOIOHmgmq+ghOdpgmJTn4j\/O9UO42mTTHLDFL7hQaL1XYtU+tsnwpXPuEHzHZK8wH3uKYrfx8\/8hoR9x22Zu1gCXq7dXNNRU7KaSr6Ic5ffdc7UdarE1iYGb9MjREQ2jjhacqR5hKvmR4yDuB+BSBCPN49X+7f1ib94I485vwR1V7RRqbBcjfnKSRf1jSwtOSXv4+iYHOYJfoRE\/6TVZc76Q7gpnHG70586kFxwnv2hJUFTyE38C5sXV\/YnkbdmHy8ZkESWOWPSmCiPhiayuDOb6FcN0QKAUCyPL6CnpfDanarXKiq5nISWMU+77UNTzGhMphM7cF6dxyHFMElqnFlDIimWtgynKvfaasR4rMiLa7RGfLxHa5uCaxWXBo0U5CIxLpCEt6tF\/A\/WGJuzHsfDms72LBE4Aeudjd2AAFMZALi6YR5pbIwWEvMuueAUzdPjAyJcYlWrQnZuSpXI2fg2Bxgxbko1YMmwKfYgf5FDuX9GHxa3p1O4WBNYrPihnNVtTjMDuEiCSLZwUUTHFhx3qt8kEnHSpJ8\/cz1UJ\/7taXroCUjZarz2\/qXeHXNGZX1zqq80JrN+QWWn2PmjL8g0CO4cTgIu+w526lSX1QFiT0ulkyN4SqnHH244GS8ZBoxuCgiGBLeFV4uA5I7luFR0kCLKZ5Zb0AFBX\/O8bh3MKuhfn9WO2SE9edTiVzut8gte4\/wGXGcYUnLxUS7Cb9PGDfuLKCj6h8XAFKg5mbo+72BW88D3ld6veyh7PHUkCLWRAoPB8odih+zmWJt2kaJW8RE2zuA+BWd\/Zr7OkeoZhX+zA\/OPdEoboqD3u3ha\/QSPiHDVXmsiKlY37JG1uEdv+E84Q0BtiDPrTnxFsCitKI7kXyBIjExV38VRgDVO\/TgALPRqnEoRE2OMRtKO4RVipGxO8vDij0CQg4HS0DYsZGQUhOYMqjqthrSjLw8qnJcx5WmdTIGtqfTgD9PqotYCeRqyoN0GBHQqYxksBgHRt50s\/C1kMOLJZS\/tiW9C+nmD14AggFlFVIeOY7BSkgKGLfg\/auN\/r+vdCoypcjNu\/SyEayBXHJcf67hCiZbmqCTr6p\/XdJDWQcwlk67gACRvw+YHXjHflwNLKgWsdnEWiNf71mfR8XU0tntKXL6GRh4cBbfgNkRkvmBR9yNCQl2tq\/7HjCy9JPk7CV8WTihpARqM1frrmS7MeZzVIcVKWJxniM2EpYdllmdYmSBgeudIlqUATfCo2s\/Qf6ZR88\/Taox4AjuXTycp5wglIvGjSZxiyH1tSPyZifrW1PKJgT65jUI770iFHiDSlL2wEyDgeq0dT8UYwZJVstwldck0HkY9sKx5qbAdqJc+jwvBTyFRkZJL7TLRRwGB11154kLcaQgyk2kgQNvOv+g1FAcEuJUh51mw2FE3obAAUUm9VX6dK\/rky5noKvWAwqjq6o8iLwyIyj0cqSFG7zTXkNF7la60uVaZHawoRn7ZN4FtXbwmU\/NyBrYK+p0I0JIgrXTAjQT1oc8NLeSUnzAdNdywzIZ6RirH2yPAUSGZkow5kDgUI3gecBzjw5VTb5r92Oz4DrJMY6de0SVwJmiam0Q6FFUMfxzlMV5SPHmX\/G4UavL5TZeGpiO\/e3+hKOW7mFOCAMDpgkQNU10O\/SqBTKOGLRrgWYkfj9rtqm2wGwV2JmvejuIeftLEJedCO7gtnb0tWB5PBUDsdbMRZyjaq4FW\/kcS9PVCles5gm6\/dGGx5sacDgqLTXU2gXBwlC5sLc6nozfoaTb9cWErpeG7t3ajSu2gWnptMN1P1XxtX\/58Nf8+N6hLg1ILX6JGs8tgHJeJlOsVt12hsEf6MMJU9vpvP\/qD+6nLFjzpayWJkyIxoQsr+dtS9NPS4nP08RI88cwEVjIiYlQaQmRBe8CI9EUIoi5DzkAKXPX+h4XIkXqt8Je\/euUngFqLu\/TpyLsH3RXhL4POrhBhPcnibvOVNbSb8dvzTplZnxIQhjzglKiCwXEjExTMrtEiDvyZufAmm7aeHY6\/ekdei6Utdxn7hj5VWiODQrAZIAlfVJf8yp3I300Jhjdxm6fvqOp+0EQC2gYZD4eLUWCuow7TnP2swImNs5y4OEYT8dAc22vzlQK1T44r5md7npw9ra9p6VB6zbx\/oDOCvlM0Qw0bRjVQK9D+IGEBTqeYWxvQx31pzgWUlZsj1j49n0JPfZiC6SBUdHmL5q1DFiW6KgmulfE5h4yAifxFrGyBuWLJQG5pqNwOPNjbqndKz8gWS8YiZyzu+CIv4hkZlRBE9SnBwoMxdn6NbbpsjopyUyF\/y+Mm9szAC4Fr0LBX0wdLU+QZ0agpn0Ocq2YOddvdlqji9+ji4HxdNuqhn2\/0B5FAmLsRW9UoLrmmXZKjTJ7UylEClo+NLKVlu5qdOR\/t0er+y\/xgBgWZHOu1I\/lZklCBBFLb6ILqrOss\/Sv7hwdOPMDhrwhKh\/eGv6qgn1AV8d\/qct34XbEo3ATbOQ1eGqYXIf3Id15ErSyitvqpgGV01zmO2fRuav8l2QjhCKfuRM9sIvaoYnu5MrqR\/dKpbKH1oa+ZZoWxbzGblSsfF1G\/1ksWHTbQbn2VF02hNpTO9hpvdkQ+qnRHfVSvDjyqINxKcm68W618c9mDn36v0qBahGHRhPxKZxOLb3BbnFFbD0+TicUaLF3exoYzXSMGVgFSUT4Gerr\/1EatVNt5vGOb59wunobC3N+JDDnqHLZ6YtabsF1ULittDvQFnNp1J9xd3zZqQQ+sWMbT4oKTjRoND6SZoB7G6e01DTl4OSOYxZbIQTKMEn699He7z5x8+Ai\/oY9OfW+WvoDbW\/jg\/J2Q4DLe9j9QUkD1Ss08sOsGgw0UcZq3FadguI5xl9SDGvouB2i5wpNC4lQVbskbIbuMFS6kbZLg4s9DOUNielCfCYU3WB7PIX9F7gat1AMJB34VFwOoT92SaXw1P02yxkiUOlOPQ9OQO+mjthrb0hzh\/AVpj4qoUXx6rp4PEtWAwfVcAzueYyv0+EqM7\/cGX77UMODEEhMiMs72GAemHNp0SFpn5vf4nMG0iucGYGUVUH9+RPMHUKSntG46sG1lj1ef3Veyl8urhkH0srJRqPJWbZUgnoBCjogthOpd+TW1MikBZiTcZhyy7IUeqAN4gkWC9oqltLPDmRqtHv0jzi9Af7xajDMG4scIKneTYi\/EhcMFZEIEZipvyPu9MX95zcHXFHydTTMs\/LLUzWJ2NZPwPbtTmWG22xDZfchpZT8oiiH3LH6RJeLLglPZSCvVmnvXPPwXlxm\/OBWvjI64hlFmmNFuf1k8jFRsApi3wGOcp9Wtqa1k4YlgLX0FgY7JKYhQe1I9QijLeAu9oJeXPmZlf3GTGhnICaMKiw2R1FgolnmG6nLjIc7+8W0z0a3YdllJxaKvC8OP0W\/Q2Od286xoTdrnuhGJMXeRtcV9DEmHVBeTV7KOmP4g+HXir+VjeEmDRf3VymWEWO7Zm+dae5kovYmAv3m0rDmiHTYqvBQN+kSoVqebIhAxfiTq6049myJr6zNowCDhzb+iTHLVJ96JW0fcnaZdFw1EeWCAJbUexprR0\/R\/AMMQvZ+PX2ZmeiEjtgJIW2yozSDAeuwfgO8mp4mXTfLkVVQ4euTWZkijB2LHt78jl\/qPFETu2F08LDrg4MI2PiEnzF7X5YwTw6SRvZdiy35n1q3sbMquKVT8UIFkqZrlhpuVyJPmX4uXWCuxXCsPN1evQCdCAi\/v\/AtrSlCj6mCLpMluqMmNtMygQSOdzMHa1IyXUGE7Xdg1EOR+BBKcbO+C5\/J+dyEeZyc6KREP296WwA0VJI6DoymgjdPWlvs3Q3BUawILMxlpxMkmifGQnnOTLVcifc5GvaJX8t8LWVPg==","iv":"5440ee9a9e6765cbbd802419bee08e57","s":"79d3c314629ce80e"}
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