Retail
December 24, 2019
Sales spiked most on Black Friday for retailers with pricier goods. Image credit: Neiman Marcus
By Sarah Jones
As retailers sought to attract shoppers during Black Friday weekend, the most successful sales drivers were direct marketing pushes through email and SMS.
{"ct":"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","iv":"a399b51d743bda40e7a0e7951d87b7e0","s":"b777e53644eadce7"}
Share your thoughts. Click here