Retail
December 24, 2019
Sales spiked most on Black Friday for retailers with pricier goods. Image credit: Neiman Marcus
By Sarah Jones
As retailers sought to attract shoppers during Black Friday weekend, the most successful sales drivers were direct marketing pushes through email and SMS.
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a+Cq542JVMGUCcVZHx4zxOgDitL979TfgPPRlW16mKgko5tvmMFxulmEuZUbIhd9wptFLCtcbnjX1BquNFUN65jErnICWHB0Uk2k9Fzoul7PHLhut+SdTM17QlN2tnN\/NETA7nDqEFLzEUcdWOugMp5Smi3CbavzLOHEjfYI9jAJ9\/sTvq\/OU+gJKG3wVpPVnMmUX72eFWn81R9B8t2Fy6BOHu5Naq4xah+NVdMicSHNrrQCpm9DkPMtYm8DMauFEwBvTSM5EUU3ol5IJe3\/Pv1Ei5miOwdl3RBvMYNG85nLGOcfJ\/auRXUbZwkVhO0pK2C\/LSex7SceKqCioGWR8BDfJA60wD\/p2Bfl+ww8mtCC1q\/zjwOS08h83tF+IBk8Ce7QkFic6RM8y9tcxmx5VxyeLLVW+ur0dt+LBHyX9fC\/idYJD\/exZZ2fPgqlnDf7hdNZt8rnP\/7M0HgGZJBrM1Tj3sjgw8x8Ifhhx4zLM+Ur9fz2Gm4aYRJdd\/NH7tJXmNHPKV2YOcbGPRYhumkDlWP4g4siVB96KuhdxfbTTgxd6TSrqocQLHLJjvoeUp5aOBU4YSoPqAJJ9KYHOTIL0HQuJ6pthoDB6ERvZvWc6PJUkd2VSrjqnRp+mqCF39ygHJWq8Sz+lcz30cqYqAJ0H5BIQCbbwuhGqZ5jixUhbfre0rexPdynvrK\/1xwY+HHOyY42I\/5WIxO\/Ngj5Em4tlQsoF1xVStM1UXIW2FPQxrQvAbL7gAktNiUPKZLjUo3S\/DhwFe13RuHc8RJ6hNN15J6iuYqkt8pIPbo55PcvWwsrxoIFyz+RzOwltlKQh\/639hU6e2gdxogRPZDMFWyYQMJwaQps0YhRg3dyJSzSd0Ggt5BARsxd0vQCa0kfymNQZL+clGBGSubjqqVTWZEAA5HxRVXUWky4ELr4TunnLVV3tfZgsBYczy8v2PGgrB2Tdz9w4hY4tdW76MNrqqFQKHh31+kiQq+7zeKxL34dgjOmUJvpTbpMdcTEELaWnfPLnodDkDW3fxYoHos3emY2QT5OsXrB7cItWgN6HKlIMq\/otDfxi0tiefHrFjqy0uUcIo84IAWqvfR1k\/o3VLmThb\/Tjhw24NGrUcFryQBjWVEX9s1Nr+Z4sw1xAUVo5a07E6PEDBiDHE14BqluO0QViFPbxB8xf7QRjUjn9CkDkEX+vI0FagpdDpWYsVe3YsWydjZ\/IN4ct5mM8INlkKmx9HIz8t5aHyovosY8fDM2aVz3QPASKibhD0VSjrx+5oLo2ezlpIBj0TtxQS6MalYsXCafEZgB4szFeD6IF1pXX5HYGyXSukKFXwb3m61snAYeilb81MUow6WoCwSETU8dGZLIUJY+wyL4Z3YlWnCIvjyLyCEbPHnIs0LI\/h4vHB+8fAydY40j4bg46p3dk58yt8+Er+oVfCqZPMmLIVZOJ4DFEPOcXvBwBPplA3U0BxUKDRPjI526gdBL4mnl9hT8FsVI25G4LobZViVFylAUjpd9HhtvVRudbTy1eIbRY4drsBbPGTGQo4v0+UHqYx1l4mZ\/In6\/aiX821mJ8AKQBkwigNYHyBNGYJwMjioAf4xM+69VFb4ysTA0gUTkQW1jpMfdOJkDG8\/fdD+qgP8jvmRLhLRkYiBhClvimlxOmZ66xCD4dLRMb9sdhkKgZ9IBfeJns8pArAOfE23n57JGx8EXuuu\/NOdyYnT\/NAb7d3vTWyaaI1aRbAbhzJ\/4VR+VHLxUnhj1W4anETT7PT8trdPD9Nk2uQVad9+qnI6ue5tFjo9DOvQt847Mk48vILx5O4HgnyNaBetqOBmV6GUsSzsjxXuU016ZGHImDCyPniYLiFBzp664MLLMRs1eYCccj7eVOXTCglVg4qqHSxSF2AZgEOEDPJb9ATqYQSGh5DK020wyRjUOAt6XM2rIdK6FOKmunZlpdic6VvJ8PSlBWa\/dBjmJ2VVlmv5Sghu6VuL0i9RMuX4uJWLAIg2DdnuirT4pB3Zh78\/tFAYYDep36EXyXG3Xj76dqDiYAnV0ybcJbHiCvmrDcY3a5wB3VL\/ucnPRAUwC6qq4sBAMRauFsuDzc5hpwIXosDpUBshwh5cR436nyR4CpaOONwUHJbdxdGkbhfIoIPaWWUocVSbVCNjdsWDHHZKi0FJWdK923YwXitggo7Eg3ozjDIRV6tQnPUs3GsTlUbaNl4fqDpUhE3+wkyMAto+e0GPUXxJK8FDbEs3r5vUycz4AUULgoVth72Aa0hmadBBU\/Ard1rpQ9UqpUugQ\/KPVqmUsG\/mnZyNUMWW8ox1sNivm8SQdXTggLHjNtGA4CAGn0N2W3O8d0jQ6CyeVlk6XDcgq5cCN5j\/vmj3pDrkEPXdI\/kZxBdYBaD5H7a39Twk9nUCLafgdPoG4mMHlfsubSpldQcnikXdJioWIzH8lCcMs3DKqEbcqMlgok48x+NDdZ\/2NHkLtBfW+4h0iF1CaAsGwUqcgoiWudiwKUjbPzNZaqlSPDR\/VRY+YrvVlQ+G56hyCziR0Gsr53orcrUe0zrQtFljaifGShkmrZz0x8xjbxx4RiD6hR7E9x7X88B7PkzR4JS+5uUhbCdM24dglQeOEZtCzzB6+LpxIjMJyh7wcJDheai7Jcoqp8Mdum8Q8xD3g\/P\/i8guTzeIxpCwab6ChxJQf08oFSt1qmTONpbU7\/tomK2\/+DoqX7o1GvePK\/RCHp5WJxSwZZlg2vPtsMocJsyvD5oqS4qrbmskPSt58FvpVqCFiYaoj7iT5xWB3dKEXuY5+qtcSli89RRRQBhlst9GqRsQq4+YNmbeIKFtOGc4UpnfTSqUS8BzMJDVbTK+U\/Ncz1s5awdoaPvCNHxHopWgT+fG09XnLxlB7usbiDs5URH5U37YXtTtD3sfm0\/HwH\/nUuh4VuPoSvcmftbCWfxq7R09MNWN9uaql8QV3LhMrd4JDPg65I4iGG8FcpUgK8tEyhEeJi+KJjvGiB7gcZySBYo1VmSsEoUTsFc7tQ3SXpCpKQoRC3T1ZquTGPniUZxMkjq9J7Lze5Zif9DgxUygkqR5X0EZZSbfLbS2l5b4t7MH4rOuBeuUNAybFaLyU+w8DpgvR\/h+e1VcRAocohRhrJDjGRBoM0pTri5+p3RiRC6Hr4fDfoE2G7qkWGiaQFrTpfwaghHixVT6onMpIMeq82RYJYdbHddKWHKZ+yxM64XoihF4uacVXqZM3Qo2AsITmjOC2w4eZaMDBLBHAIx2SSn9P9KuPxJQX3w0OZYMGEQJhW9XGqReCn0f+6J1nIC8lVUgZzjBfpJkVnFCPoZtMtn+pA761vU9tYfHvtlBhONbwWxKqtWCiqEYeTOHKkCTA5IuXflGB2wHp9cuX72+ym5DQbwnAUZfwjnFzkvjGmIO3OSvG2EzJrpucy2DaWTivyvFKJrTT3ocPM\/bk2AFZhoUws\/yaO6MqYF2\/g9c04JRYkZt7ku5Vpul79rx3h2tK96oC7lBYiGFojWQjCIAPbkrRKt+\/ueYolijGYDKpo0oUzTXS4o\/7Tj1\/6MUvM9lPJy7ADQAZFmxL\/S19IWlWz9+Q5eHb4WjIJ+4EDwyFWqM5z23NSIQEoDtUAJxZ0AAbDQ\/6\/rDDrRceMzThGB86OAEjgq+hsSOtKzcIE01WwC4IcHd5f4CcZnq8FwtaB3xvU1SCMvBgj8dTpEK3I9OJp9C2TWAoF0\/tCgX4JYodROI\/a7+BlqqeAvvYL7TmeNbDc3OG\/TMANGzt5u1yqrzlqIhiXFtwnp1TUwl8QWdDD8VmXB6ZmlzUPEcnY4YQWcCGL2IZ8K2hp1v+Oh1CiwEIMck8ua5LPLoQbdGl4F9NVUbtShRjZeQg4oBfjO4JiTF+9Eq0BjOnZ+S7fIWS4hYRj4AOBkhZC+2k5kbXKYcY2sBSSvokg68b5uKeOvRmORUcwzbibxdpEfk++caQ9W3PNNiBiK4LCyUNy9noDKmNQ9HAxqSPAmbzpPmFbgQQi1jWqcrcqEjCWH7zCTM0Xme5Q7Grvi7KPRp4ltrWtX1XQuuP2PHhBZ7tkd3x86VVF3zUV9\/OI+aqOekLBfrx0PqjJPVfMdF5XujmoGe7s51rOlyYQbFjQtav4qbAeihgHXYBgAkbLxHsLFI42zJ6ypbEXTBctjx6dExy\/TIInJccrdiVLjKk77HBXeEcAxsRjHeaYjne7WKEnK8HZsOOZQLo0n87Qubn4NN3pvYqUf+dCGHLqYyXrhDo2lRhncQAfHXfOMvA4hDbLNp64q5JWUig9pF6qZmdYVtJteSGM2PVD+bFLZZ4Hl3R4XL\/gtFvp+DPZsosTBO7GYmrMJ0bWtnnIjZNfmXOxePh5odCxHjCUoHry8c+S+Y7hCHz05OVMRXHjrqm+xELy8VMLXfK17Gq67mDOV+k2esA0ICsff1kpNJP4fkZbuoaMY6JYUvupGdu1twhYyiL0a8cUj68oFIZdmqzIlVCRGew9p5ZQiaI6jMEGLLV0AI2pO5Kb9idUq5q1VuSNCZ52V1Yu2gsC\/3o+M8STlZPYiKKCRofGiRM3yLNMFIEWg+xWHgW+6CkC5+WtA4qPvnx6sBXC+f8KiTLipse+bFobLfoo1dl081S\/LUTaF8uhTjJu1CTTtqILX6xclQroCBpqMSn3t0gVe6sQreBFRKaJf4uqxrcuiB9kt5qdo8poCEQfXH\/+u448ZrRaz2uA7nRzXRBn+ZXxdFNI7XKgKgzsAZFP63zWmadMyZbAovLncNvRKqke0us++p8v2FvTXQ8LxoZrUSaNGoFszmZjwe6wdlYq5NQc2VzjCezT5SASFlGSYTPti3L6QwecqUAhiBfSUJdlcKHztiPBtmENbBia\/BogmZ4kxyUCCV+h5MSwDEi4dqOkRUbMBSObZB+toFhD0YWl7wrqrTHnCmGM6bU\/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