Retail
December 24, 2019
Sales spiked most on Black Friday for retailers with pricier goods. Image credit: Neiman Marcus
By Sarah Jones
As retailers sought to attract shoppers during Black Friday weekend, the most successful sales drivers were direct marketing pushes through email and SMS.
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","iv":"863e3213f053ad09a8f71be09c06b5c6","s":"ce163c936219c82a"}
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