Retail
December 24, 2019
Sales spiked most on Black Friday for retailers with pricier goods. Image credit: Neiman Marcus
By Sarah Jones
As retailers sought to attract shoppers during Black Friday weekend, the most successful sales drivers were direct marketing pushes through email and SMS.
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