Retail
December 24, 2019
Sales spiked most on Black Friday for retailers with pricier goods. Image credit: Neiman Marcus
By Sarah Jones
As retailers sought to attract shoppers during Black Friday weekend, the most successful sales drivers were direct marketing pushes through email and SMS.
{"ct":"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","iv":"2025c5e06951c62e198abe9f9b5b4379","s":"76d6046595ab0267"}
Share your thoughts. Click here