Marketing
May 10, 2019
Launchmetrics believes the "influence funnel" is key. Image credit: Alexander Wang
By Brielle Jaekel
NEW YORK – As luxury brands learn how to cater to their likely future consumers without alienating their existing customers, they need to think about different voices instead of different channels.
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","iv":"f873c88a9f4069d47b9609956812258c","s":"389697b9522b40d6"}
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