Marketing
May 10, 2019
Launchmetrics believes the "influence funnel" is key. Image credit: Alexander Wang
By Brielle Jaekel
NEW YORK – As luxury brands learn how to cater to their likely future consumers without alienating their existing customers, they need to think about different voices instead of different channels.
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","iv":"517132bd48b282b090c321335383e26a","s":"33e94b843ac2f9ca"}
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