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Marketing

Tradition and heritage trump hip and new for luxury brand appeal: Ipsos

December 7, 2016

Affluent consumers favor heritage luxury brands Affluent consumers favor heritage luxury brands

 

By Sarah Jones

NEW YORK – Six in 10 affluent consumers believe that luxury’s definition has changed in the last five years, according to a survey conducted by Ipsos.

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  1. Audi propels Santa into the future with electric sleigh
  2. Balmain enlists virtual faces as brand spokesmodels
  3. IWC social snow globe stirs up winter memories
  4. Tiffany & Co. acquires historic Titanic timepiece at auction
  5. Bleu de Chanel dives deep with new campaign
  6. Gucci, Adidas tout retro sportiness, chicness in new campaign, collection
  7. Diageo unlocks Fusion Partnership Lab applications
  8. Rolex honors anniversary of Rod Laver Arena ahead of Australian Open
  9. Tiffany keeps it simple to attract interest in New York Times ad
  10. Rolex partners with Melbourne’s National Gallery of Victoria
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