Marketing
December 7, 2016
Affluent consumers favor heritage luxury brands
By Sarah Jones
NEW YORK – Six in 10 affluent consumers believe that luxury’s definition has changed in the last five years, according to a survey conducted by Ipsos.
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","iv":"f3969ad64bde08d294f75d2a370ed68c","s":"fdd7b6ad9f1348d4"}
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