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Multichannel

ToryBurch.com redesign, mobile site enhances shopping experience

April 13, 2011

 

By Elizabeth Zelesny

tory-burch-mobile-homepage-185American apparel and accessories retailer Tory Burch has debuted a mobile site that complements its Web site redesign to give consumers the ability to easily search and shop for products, while integrating social media and editorial content.

Tory Burch unveiled its mobile site showcased by the brand’s spring 2011 collection, apparel, shoes, handbags, accessories, Tory Burch must-haves and store locator, with text over a thumbnail image. The Tory Burch mobile site is optimized from the iPhone and Android platforms.

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