Marketing
January 10, 2025
Mr. Macfadyen stars alongside Mr. Federer in the campaign, each showcasing the versatility of electric mobility. Image credit: Mercedes-Benz
By Amirah Keaton
During a year in luxury defined by a worldwide sales downturn, many brands leveraged powerful messages and immersive experiences to assert their relevance and reach.
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KY1n\/A0V3qPR3kyHmpwFGXIXYhHJ1ilHAmVrbMX\/v2sn7QP7KhIetV5W4czOTzF4y6xiUZgvsdn3SrqoeZntDvJugvppmJohsyWd5rTj43UG+jrq7gOCcW1eZObgsux4P3dldIGh+ShZombuWOIS6Xc4pumSx6FL9XCQTnfBcIH\/MMiDaAc8f+io33otUmroA0jYPvI68p6J5dlrkDexv1ikApPy0yAuaaI1ff9lbJO0Zmhr8fhyLkq6zHooq8Rk42sKrEPpeD5qHYCuxrr+1RBKZaIhmfa4KVgzqMEIdOoyGSOsYw3hCGBmWYtvma0UsPoTKxrujSWjF6TeBwvwZ5s\/lukYz7aK3T\/8c7lnIs0S7wpHH6fjmO3m9dpF7Ah1guGK+YGj9FB7j6XqyeHz6mXW4nLX6OlQt1ak4MUY6qCNLwoTUSuDbiqULz8M49tWkXBA9tAXF8TQ\/oKmaNY9sqnpVPAqDclzExo2rVsuvjzzBQiFA\/+5QygsWXaUs6IDN2XSrpMYHQr6\/fWkMTx1U4L8b40Un3UMGJTLYohzAdUy9aBlX\/OeTlutrlUF0fZW9qtYEVjueRnu2qhK5LqRRfYXBDu8KUG59q1tBiD0txkD6u49J5Lr2p22SHy4irIuLIH9th8skobz7ZfF04pL\/4NyQFsDgX+qm0XiXhCmHGychvQ2mlcGcpLmP63G3DL0WjWxfLrbdIjgC7zmrR35\/o3ODJEysdQLXrVIT7mlk6AvkSxCFikyJhV1V1iYoHLKZRWztoOiWikFTSt67ORA49LmU+vh3yXF\/WI0pOZSydp7RDeUJjzrgDSpocWSt9fChxkR8Y90ExUpOOzJ8U96FQV8NnlJgQgIeW87rdV6Tv2VVEUkPrPTPjXtdVDVnA0nym+xn2Udp8Fz7t9dAUNySYc7rYm0yKATMVeTQVNVGsFUFRc7hPcIcXB\/q76q3g+gx0ryW4PV7l1XdCl4sx\/s9+E8GbRFgqD7uLf4enuXNC+nnNjyI8dGRCiV5wZhFMTbUawGnyWeNUJrpPmVh2QmHpv5HVLvwf9y\/G8eG76IRVjidlrafCePtk96CuZxsGVHPQjHmPd2pu1kcfdcW3\/HdUjvcRE81kJoXYKc2x\/jOKJQTimLzQ+SlOiTCmKaFNTuqdtwkgigHseIjFmD95wRIM2forz9ME66V78HsW0rmd474RIpP\/PyQjlLd+0C5ToOIGo16rfTmat9xIMxn3nQecsI\/+b4XtDHBVMecKYLUqGbQDTpG5P+G0WtXsV7oumWD6apKa0WatgycZdkqfA4m0GxIqBxz40JHBv1wvLvPJUUNZLgFUMZWeDmUCyL15gZPOMQwAOgfz1tDtoyC+EaraYw817+vMqaTUNSz8x\/6caI+gbLZbMhae3DS8MceVrdW\/GXH6lZhaOE31M+gmd2LbDIepE9BYXX5scWIGgh0HcxdUWVlSqDZWZhphm840186JY0F+XAh+yEOAAtC1S6DQEVW1gM8ThQAjpfpIKq8zS00obhOG4pM+kN9\/esL1ZFdkaY+j3m7VCTcxZ995cMWaNfz9wZpY\/O33UjzzsYmrYlD8xhQMjEtDOUQppYc9FIK9QdzXnS2S6wKCaYmkRDxlRijNXL+GnPimtcko1+zoIUlsP6rGJFta7Vy\/G\/\/TK3eHyzkk1PksBT\/IwBz5ZDjCBoxlbQ2g==","iv":"b756915c9d0f7bf8c03b37dc506f315f","s":"2c31e3967d851af6"}
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