Marketing
January 10, 2025
Mr. Macfadyen stars alongside Mr. Federer in the campaign, each showcasing the versatility of electric mobility. Image credit: Mercedes-Benz
By Amirah Keaton
During a year in luxury defined by a worldwide sales downturn, many brands leveraged powerful messages and immersive experiences to assert their relevance and reach.
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","iv":"089c81494c8593c2a791d77e96bf72df","s":"6d9513f3b13e64d4"}
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