Marketing
January 6, 2025
The Paris 2024 Olympics begin July 26, with the Paralympics starting on Aug. 28. Image credit: International Olympic Committee
By Amirah Keaton
During a year in luxury defined by a worldwide sales downturn, many brands leveraged powerful messages and immersive experiences to assert their relevance and reach.
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","iv":"b82ca2c2940ce313a7f1270da4bedfa7","s":"39f09c9e3853f508"}
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