Marketing
January 16, 2025
French silversmith Christofle used humor to advertise a limited-edition collection resulting from an official partnership with the French Open. Image credit: Christofle
By Amirah Keaton
During a year in luxury defined by a worldwide sales downturn, many brands leveraged powerful messages and immersive experiences to assert their relevance and reach.
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","iv":"27eab1d256b1bca2ba696373a2831d0b","s":"555bbc618d827d6a"}
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