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Marketing

Top luxury campaigns of 2024: Christofle, The Match of Good Manners

January 16, 2025

Retailing for $2,420, the main Mood by Christofle set features 24 silver-plated flatware pieces, including six table forks, knives, spoons and teaspoons. French silversmith Christofle used humor to advertise a limited-edition collection resulting from an official partnership with the French Open. Image credit: Christofle

 

During a year in luxury defined by a worldwide sales downturn, many brands leveraged powerful messages and immersive experiences to assert their relevance and reach.

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