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Top luxury campaigns of 2024: Chanel, ‘See you at 5’

January 13, 2025

Ms. Robbie is captured by French photographer Karim Sadli. Image credit: Chanel Newly-appointed Chanel No. 5 ambassador Margot Robbie is captured by French photographer Karim Sadli. Image credit: Chanel

 

During a year in luxury defined by a worldwide sales downturn, many brands leveraged powerful messages and immersive experiences to assert their relevance and reach.

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