Marketing
January 14, 2025
A dedicated pop-up that reached cities including Paris, Seoul and Shanghai promoted the signature collection's anniversary. Image credit: Boucheron
By Amirah Keaton
During a year in luxury defined by a worldwide sales downturn, many brands leveraged powerful messages and immersive experiences to assert their relevance and reach.
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","iv":"1cdf4e7b0f6be8104e4e1280627a11ab","s":"b8dad2665678c03e"}
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