Marketing
December 26, 2023
An AI-generated campaign video from the luxury resale platform helped viewers envision what fast fashion clothing landfills could look like at the center of major cities worldwide. Image credit: Vestiaire Collective
By Amirah Keaton
At the root of an ongoing slowdown, the luxury industry faced a unique combination of macroeconomic threats this year.
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","iv":"1d24269cd216aa9d941cc9af2d7c76d9","s":"541c00f27441e3d4"}
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