Marketing
December 21, 2023
The brand's campaign film offers a more contemporary narrative than those before. Image credit: Publicis Luxe
By Amirah Keaton
At the root of an ongoing slowdown, the luxury industry faced a unique combination of macroeconomic threats this year.
{"ct":"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","iv":"977c38d8be452feab3d6d1b6b4aa22ec","s":"494dac688fb366ee"}
Share your thoughts. Click here