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February 13, 2012
By Jonathan Treiber
Marketers have often referred to the mobile device as both highly personal and highly social. This is true, depending on context.
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","iv":"8d09d2db8a6ebfbd377cb79a12099f33","s":"c80d017c3c95b93d"}
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