Blog
March 9, 2015
Johnnie Walker smart bottle prototype
By Jen King
Brands sought out different mediums, from traditional print to mobile integrated sensors, to communicate with consumers for an immersive experience.
{"ct":"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","iv":"d9ceb32d914a4995f1fa58610c2f0121","s":"e6dcc50a23001953"}
Share your thoughts. Click here