Marketing
December 24, 2018
Santa gets a new look in Audi's film. Image credit: Audi
By Staff reports
Luxury marketers mixed reality and fantasy in holiday efforts that modernized the season's traditional themes.
{"ct":"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","iv":"c433dd868abccdc74af72bd76f27a9f3","s":"8e1fb63ccc849011"}
Share your thoughts. Click here