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Dec. 26, 2024
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Blog

Top 5 brand moments of last week

February 20, 2018

Givenchy's Milan store has morphed into an apartment. Image courtesy of Givenchy

 

By Staff reports

As the luxury world becomes increasingly digitized, it is becoming more common to see the heritage names of old luxury either partnering with new start-ups or creating programs inspired by them.

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  1. IWC social snow globe stirs up winter memories
  2. Luxury consumers trending toward goodness in purchases, values
  3. How can luxury brands tap into the back-to-school season?
  4. Balmain enlists virtual faces as brand spokesmodels
  5. Rejection of Cult Gaia handbag design points to high evidentiary bar for trade dress protection
  6. Stuart Weitzman names Kim Kardashian as global ambassador
  7. Preloved items from Hermès hold highest resale value: The RealReal
  8. Rimowa takes animated approach to holiday ads
  9. All-electric Mercedes-Benz pushes 'Defining Class' campaign into modern era
  10. Tiffany keeps it simple to attract interest in New York Times ad
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