Blog
February 20, 2018
Givenchy's Milan store has morphed into an apartment. Image courtesy of Givenchy
By Staff reports
As the luxury world becomes increasingly digitized, it is becoming more common to see the heritage names of old luxury either partnering with new start-ups or creating programs inspired by them.
{"ct":"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","iv":"38c0eeffe7fb03d92d97c44eb1fbb4a4","s":"98ade55222f5fe02"}
Share your thoughts. Click here