Luxury Daily
The authority in luxury news.
Nov. 15, 2024
  1. ‘Hermès in the Making’ pop-up continues world tour in Zurich
  2. Belmond to launch new luxury sleeper train in England, Wales
  3. Diageo launches new division for luxury brands, experiences
  4. Meta drops price on paid subscription tier in EU
  5. Luxury Unfiltered: Burberry is on the brink of self-destruction as it taps a new CEO
  6. Bentley anticipates first electric SUV, arriving in 2026
  7. Loro Piana, Harrods celebrate holidays
  8. Rolls-Royce brings new showroom to Abu Dhabi
  9. Burberry appoints new chief product merchandising officer
  10. Improving mine-to-market traceability remains critical: Natural Diamond Council
Comment
  • Email
  • Print
  • Reprints
  • ARTICLE TOOLS SPONSOR

Blog

Top 5 brand moments from last week

July 25, 2016

The Bulgari Vault app The Bulgari Vault app

 

By Staff reports

As pressure mounts amid faltering sales, brands took a variety of approaches to connect to consumers.

Focusing on security and the environment trumped overt marketing content for some, but a memorable campaign never goes out of style. Elsewhere, an auctioneer and a department store sought to bring foot traffic through diverging means, easing the first step of a sale.

To read the entire article, please subscribe or
 
LATEST HEADLINES
MOST POPULAR
  1. ‘Hermès in the Making’ pop-up continues world tour in Zurich
  2. Belmond to launch new luxury sleeper train in England, Wales
  3. Diageo launches new division for luxury brands, experiences
  4. Meta drops price on paid subscription tier in EU
  5. Luxury Unfiltered: Burberry is on the brink of self-destruction as it taps a new CEO
  6. Bentley anticipates first electric SUV, arriving in 2026
  7. Loro Piana, Harrods celebrate holidays
  8. Rolls-Royce brings new showroom to Abu Dhabi
  9. Burberry appoints new chief product merchandising officer
  10. Improving mine-to-market traceability remains critical: Natural Diamond Council
VIDEOS
More Videos

MORE IN Blog
Top 5 holiday brand efforts of 2021
Top 5 holiday marketing efforts of 2019
Top 5 brand moments from last week
Top 5 brand moments from last week
Top 5 brand moments from last week
Top 5 brand moments from last week



RECENT ARTICLES
Burberry overhauls strategy amid rocky interim results
Neiman Marcus honors Leonard A. Lauder in New York City
IWC Schaffhausen wins top prize at Grand Prix D’Horlogerie de Genève 2024

Art to comprise 11pc of UHNWI portfolios by 2026: Bank of America
Viceroy Hotels debuts narrative-driven brand identity
In Geneva, Christie’s records new high with Aga Khan emerald