Blog
May 4, 2015
Exterior of Selfridges' Oxford Street store; photo credit Andrew Meredith
By Joe McCarthy
Familiar concepts were challenged by brands across categories.
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3rP5Raf1oPUK9V505dl9iXNKshthIoAir\/OMzCd0fyeMLRnSYMz1Ljpf4Ima7F\/hULslCgdI5Yk1kfbRWj70N1HeMKGOfyv3LnBxm8hWDV8Z5QAPS3bP\/9oEYsiQA8sNtoMZTHpsPUfby5LgAjjqpGD3ncQJMwdQXmhCOiSXIYEiS\/k\/wkh+AapGhkeF5AW+khJqZ3V\/T8eXPVVlL+cTv9IS\/jdIFmTPn0gl+O2znSE5PFYRXftrLavO2lojTytwrsWwyrzVhGeMbT0rHudaP0OzbBee53xjFgZmp72hCtT3Qb2cpc6c5SbUuT9anPz\/DDp9CoSnYUdUYrL4b7NVgNJAP8U362DS6XzOwNGDyJH8OZnfj1onhFUwDNzROuQn+pVW9B6BWoXEKna4GxzSc8Fm4n1a+S2EauXbc2VJCtuWxV7\/\/\/Yx6hgTDSarKvj\/mvjIy42PujksdBcsRzApwAGx20UBdJ4KjXmPxGze3UF8Y07CPpocJY2ci9YhYMqr1ewQo5oZLNjPi32CHieY5HfE2WQAQicpZY2hVvpSBBAms4GrT9SfMhhtR7bacLOq+y2Wf7g+2+PxNoVz\/QstWn6Ye9f9LQswaE\/dOxn\/dsfCYyrqXRZJx2oRdpauIwehNlP3wzaLNVWFjmMS8JEXRQWWvKm04fOlBrMInlUvz0AKwjMcqq+zhrUWtvRy4R5IWxuFsYDXsd1nAd1uLUN69ZQ9mDuuVG8dV3n+MAHoRqb5DyeR30soHLt\/bpwRJXixDBYH9MfvQo5Yri2vwywDV+Ta2Sf8IZiqnhGCmjjWHe7KlnJmvVfnzuqNHieP2u3fGQnErFJit\/uTmAvrlp4jVAJNHCMYAOE4fOZlbwVq0KTznw5nGUnLp5MeaDFFcARGS8Z13pAynPEcyIfZMcnMRtxc8+ICNtITeBXzbOA\/fAhpNtFT2Dq6tYoem8EC1ERr3dGFofYWrNbDf8eNfnmvaLLR5Qsvusjv66H6chyTJsoVULvlUycWpsNgst0Tp6yiB+2rujdW6D9p9WG\/WhodspKTSLqFDTxNcRV6rtDZ5TRWK7hHLdoYd7GqcTEgqH\/osd5jCxRQwDvcFCx8Fqh3sYDghl9B6EoRoa9StQlCxTyjpB8Y24E2A5t4bVDbm1ynNfKJ6A\/3IYAHQwwAVA0qoI+S6Aw4j1NeIWBzektAtQO30LGk5OB9kHFZzL1z+wxOv3FDD2Pi++vnU3MXpm6E1GEtHfs2JT2xrdlfncd9bF4Ww1dc0sr3u+fA9TS9B7NTTxQ8N0hKLufCxEd5IazQL2NAY3sJT7ieRAWjKV3be9HjT3ZmtG9qP5dIQab0c7vMV8a73p+JVdO8hLghmP72+J3BS6cVE3dpBLSkrJ2DREj1wL2kLQcP28zE0zpGI1iKWybiMN9oJRauJcyhtxqJ0967vUmJalXy4BwqxjaIcCl2rR8K+pKELQrNvKb+4sSPGFDk4GOZ0WEPtNOnw0vHwxLQG+\/VfVoPoSfTDYh8ySVu8pD0tjfAVJBJJBJ5iXCZzdcyABtMWzS664twOupGMpX0D1nQ2DC0W28Jg0j19vRmEOQZaUJq5qJIQmorEZh0RHLvmsSsqB1W3NARMXjOpYyrtrYCO+TsFz5kk6X6BoGi9Ed8lB+OWapQ+dL9t+RRVrpvidL\/fRk11nh3\/Q5ZJYZlUHkxf0M4++WskP4pKAP9sKnlK5CtYE4g+6WQ7L0QkXrjRDXQx7tB2L5Xg1t6HZb2xMy6Qp7MEzbeC3S1qe2+lsPSvrdKsXXB8zpLDPlo12I1rgdBfcD7A+Vnut9HpRuENMfnYsKE5J0o1Rl9fT8FH8qb84a\/rcI2oE18FXOof4D6KIiTxaXa7tN4Q4DrEALAF9tZ3Fzpww7GndCJU8YS\/xA8YKtOi6J4zQB4yKbY2Fx5zwJCbbdbw9K2Xio20oNsQjKJRg+UNXVoCfv0MwgPzK0Ot794G0W23Xr41SJkCgWveVij3aQ74bxDyaLdbMZkfwegcP\/9+rw7MwSAUEshcTpAbFRDm5KLa27iwrGTn00\/oj3T6JjVMZdrCKfvd96LUhPN2DLM94ZrHPpdBHUcdnBOjoj4G8sT0Gv9hMIrqAzricjtFTlECcyB4TmPje2C08IAPbs3zxa\/IWu5aCYrs0YTPdL1EGHz2zk60nul\/7ycD1qX1ZxGrOHQg1q69oPQSabHeahgw5E+d+vPtMdckkT8tGRyAZkC+YRU7T74z0J6ALTjIF0X15\/o\/RmW7+e32voWzDqDSFovVK0KMcVTrMUejrPss9uGkfIHFoTAB50+Dv2yDTpSzYCXIbhfhrC3cKskpidayuZWhrvsB3PKKtedDV2Z8DL2sT6n7t2S6MIFQycTlsGpoJjelXkEHi+CDW+BOEvFy56fcNXs1u\/jHqRao+GETQnfhcxIAHuRTMmDPxSSQie4es4b2+9aXOBvdozyMaL8cEBAVDr77mxzhSdHr8ncoP7YQLNjEC\/BzGlNQuqmo9nnEC4p1WpgPnjGxCET67ZURcODsB69l8i6ePB53thr2XG333dmFHJ+uAP1Obg4sr1JstbGpYApgBHnILW73vCgSY3noYEUZgB8SS81uUD7FLUSJtz3360xNh1EPTdBjxxOwpHnfpoI4EFiLIbWOLxu3P6LD\/3JHvsdb5vail3PazvLVm0p6RFv03oKYvlAjStDCHu0O1iQvH47A4bcfIklAbJuBWvhRIAPkKCdvygsn7AqWopw0csIB3jJ5pD69SfGv8pSUowQwTtVvc4MAMWQ9LNvFMmKdO70DO6FDf2Z8cv48hxbdRjYpkc3zAEc6rSOKwHbPv47dWsH8g+eKXeVO471OIKvuTNLaXSZreIv1iiReUP\/YqfaOeSnSomv9Do4dPJrZ\/nJPRaQE9mS+KuObQcqQsu13sGPWLki02p2DCXATWY1yjXegjUa0J+rgFKWdNZ1djWpxI3gL0NHzX\/7tBm9ck3Hu1HytyjeIgsEUQWi2LvDx+KTeeY\/SrDrLcdHy\/KciQTJifZwDjcMpwgF\/HV4hqsINN\/VLM3BvQQIFfz7iaDckCtHVgZ2dlbVUgSkJLsKRPF6EnxQRdMjzYEfX6e0BAGSRDX7bi+vBmcGxjENe5optPgjAMUGF5eKs22iX1ApQhSDKJBiJTkYYw64JQk2rpMWoPDREna75n0B3WhNWv+zOIEFLHl6JiLCTB1yb83Y\/8q5hwyBVMkLFGa4Vu+X92bZkA0\/+ETXTSQp0p\/oY3zqh7\/N4SFMSEBx4meUnUTN4IlayYGmETDkOMu\/n2RrdW22opTbIOwtJonWrFs6MsGhjwGG\/M7LzXt6kUBBXcZkvJcUeb4EunRTpxHYsfCD2xoMAJLaeUorGAHxOn3ttEXRIgCBhWI9B2GaPUoui9SHTYl4NTkQBiOcUk6cGqxEgzt0YEoSRK8rR9UEQMva0=","iv":"7b205fef5fcc1adaa083f260b1805cfa","s":"72a186f577999b5a"}
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