Blog
May 4, 2015
Exterior of Selfridges' Oxford Street store; photo credit Andrew Meredith
By Joe McCarthy
Familiar concepts were challenged by brands across categories.
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p7Qh0nIyWbRPXNN2TvWkNTM\/pVSeGYAQhZaoTcMYZvCkac9YtrHvLFTEDUkQv78sKALoH\/2LNr55ilX2l8Z\/2wd7C3A5tRY\/HQTwHyUDHsKQJiiiJfoKPGyUEpj6NLvARhvdQD7\/8eFUlXlYrVKR+yzdT6gJev7557Phkucoouny0dHHji2a7xcmqUmh+VIlqcEPu9TIPiqfAbYDyVLebBQQFzHPvSS5Uta3DlFOH6R9wxA4LmwTMULZNXQry284ON68MlXsLAZucIHPjXjphN3LIoy\/QzFEKTNdArSgQgCrgUeA+GkfGqh9DIrMMuKNUXzZtdVu5u8o4GeutaTMiwL5xAj38Rkr2CrsErWYLlAgUqEPX0uKRKCaRBylxP8anogKvN5D3x4tsiM0QCsfxmW9S1Dsv4dQFMaRkoiv6AcCLN1Hwo2FMz5SP118LTnxy96tZHZKR1vqyt6wRo8AOHiZBHTpOK0lICpk0Jei+htN1QdrHrTYpNuM5JEYNNUBi2WGYmsvR6xFHBOPPDNuSq1IuOVAqdZhXvPklF1f4k0lIYKZ+UzjBgwL7Ia4vSuOBqLGJdkpXVd0rTd6+wjsiDBPuMBTjDVmQhp4Ixsyov77blVG0QY3n4KeVadcUVFioTmRkEHD+e6Q603KAl6mcCpn5ZHFtLTQZBJfQiD9vcqvYvxFONscZU7Nuj79NnNXR5kSpaCxpVPNGv3tdvYWBawbosUu1dwrqFJ0l8sMbjNq810\/ntzMBQAfxVoZJYE2+grEiliOy\/J24pbUxmkYyLWkMZYhPLDXrQIjET4aeE7MmmO5YyXcw53kANxX3EsNuGVuM+TaTBCoCB3TYHXGIkFr\/m3oke+xB0aIZbmXfOC2R0lTe\/jB5ty6g7hU5Qm5owp6DcboFUIsRhDpnoXCH2W5w6972HySZmNzj9SwpG8H0c0r56BCRStFZbY9bHrUhRcC5WY1Aa52xJfFsCmLgfj7+aYNtBA32jvQpHtFISMx23BWbzZkOIXwz9nnFuSnd0Y6A2Ppa\/AyMbIaPHPxUWUXDSgPuyGMd6P\/W+fXKPHebTrEhGg0lahS2hyC07OosgFPLfnknCZU5sEy3WnfqDcMAmdTg+VoR3WQ1l8Ze7T5kSuJ4G0Q85QROGbQTnGuUPO4HC826Y1DNWhWc+2DtX9zNmQFt5l9roi8Tx25torzADKmgqYCJhbmEK94pOPLvHF69M+XX\/cFQNGdK3D2Bolt5tWZoXYlk58tiKq\/jWGcK1fTainSEETi8LkdGiUFbT+Mva0O06T1UrXOTpYNU9oUU\/Rn9kMwdRpU5z08da+H0KU2g9zslnhgxyGNF1b\/uTmaBdcc+Fu7BseLUWAsbZ+OiYLUoj9GpSoWcGsWAOKNnuNVZWQX9U7cAaw2tY3BoAD1f8VjrT5nmyi0JLHMk0D8liNHZlHRBfm7rQDjBugRf1U5gC3iU9zcvSecILT6uZUVtO+m8oSj7A8698tzyieuptXuAQeOND2pQ\/N4HHjPzeJfa2VKCkXd1RgIdryjhrVL2mDievLKoRprdJ\/V5+P9m+la9Ll1H2upkjhUmNeDw3KKCHtIEbwWrsrGnMGdvlMLcZhN3WXYnoDGMxLavgBYKAYbry4C07rKrvrcHMWkKJeOFzpvkGY60syX0Q1EkqsLLxN9xw6VvkPgaZq3sUH1v2gmKAzDd\/WCVSdzLp67cf\/JB9rAe75eIZuKilp14Nb7RiRaKwSLhAM\/pt7sYmLw72HH\/QGtdWiCCUgdlpPogdDynl44Iz0X3dB6tBPQ4EO28w2DV005bxHo\/mwiw3e3vDQBS82wz2Yl3GpgthWRX49zeX3LUvFGM8yW4gT2aoZcRYtQXFlTybqKJjmwY0U501qzB5Mgdj0C6PB+AwZ5OVwfE+JTSKvA5Tdq30XLFOktprlmZ4IUg2yPf04sqRNoDdnJsJb4Y2pdm4rSjk4v8CE8jS\/Rxzcyqg7dfF3ciunQd3VTgChPTpuuaDWPUhx8jSKWzPLK+OdPWMU5ZhY1QpoXGEWt8+Qn0hLjo0phiEz+vBokffjiEmp4TgV0QiYE+EvOftcR4A9WPTcneh2ndhYt7E3Xz4T6JiQKqY+6X15kYDqv7Y0QYcOu5HWEiUTpj1zM\/4djDCyS5h8msGKtdpheiqfVAy7OrqZ7udH\/Y8QW75Ii9BtStXnNc6eBCqOzjKWe9o7kZPenamJLkn\/wmy7paxMbtkIti8MUdrIad+wy3+Sq6oC+YBwfe1fc3zS\/m5dQSZE25uXRHv1RUA5k365vYvoiQPNq1AISCZUxCPxFNdn2wh8+Ztk2hoLTSFBgXsnLCK\/JsS3Wh2EtUVyotnCwq2nme9lVDHFPtnkPry2wNFG3hmxAqQWdxmfSLZr1HcC8iysZoLgRlQEXklmn2XBMJBcHD788Gis6lD0onTLaG+RLz3aU3keOi26FF+qX7P\/sU2dz97GeBwdOAik8QWLI8LwPlwPb3Go6xjCRY3lmpJQK10G9IkfXd65JiL78CP2mbixLfaHTVPC9va+HV8Mv9FfrttX0BtSoIb00nnaz\/rinLWX4IAzMu2WCfTQU96rBIG2a+0PGu0Tf5yPkNn+DHRv9qY2UBtR3SfR6GvGMf8szTlVnC7Wg+GSWtgXR0GQJ3y475sbesS+Du29F2TJGJUvwVPVkuQKY0ba4vJcl6Ro3xcI4ipv\/e2WW5eSf\/KcaHM0sn8vciBCAgW3W3S+mkGav7qh8IF+QAb49udtntAPoHFHSAKRAvzj4qj0\/sEoQndytsOLzNcjgBVe5V\/ZrRgfjvP0weEJ8+yNuNhsUyrkFiseyCTNmQKpirrISiuvw5sN\/xRduJaFuBKW2IlFiN\/If+WKxRZro\/RApBpBeN7QJ9fCv7ENdWvJvYG3+xDItumvwNeZne33P9+fI+0XAv0vS+eqSyFhmoGamjNsVKEARnU8wtl2Hox9ehaBLXzvOEcoKoOtj25Lp7H3si\/Ev73ssg2HLUwEsWwbSYTTWEjx8cW+TVtVsA1gWm+mVwd3maxL6H\/O7T\/grcX3arKM+eDLNoo+oW9N3ESZqAGibNY57LzB8J9y6nM3v9AVWOSEvYU0vbKg6+9\/6uyM1VXZV1lDpHdzr6zG4Z4y48WRysaRqZ\/OPxbcZkUkKqMhNaOKV+WRIVip4DWbwQ22bJfXD2BTvYmejX1AFMzFdtXHjeILs5ZDdwWiwa\/+k1+\/lUHY7S0ObuTUA5BftuAXQAF9KTRVJRL2QO9v8AiPIM6e2jcf9iamb6rD1OWOYwScxq0BER6mOW6g01sN3OgP\/vTeGy6aEN\/1xhNXYz5M765OfkYiBNHLu5GkHFRBUnmqwsBhAevtrE\/Tmyg3HIdXFAwrNPftNyBVajR\/BVmDV7jHa9jgqsp8dTSTFO6iplQCh\/KbeGyk74afEmgHrqnHAmucDQCrGI21cPU=","iv":"2a16808d7c66626d70b806724a0852e5","s":"1c74a3b6685d8064"}
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