Blog
November 4, 2019
The Atelier Versace fragrance campaign celebrates the interactions between its dressmakers and models. Image courtesy of Versace
By Staff reports
Luxury brands are centering their marketing on culture, whether aligning with a sporting event or hosting their own music festival.
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","iv":"7301ce4a6c2b5084c2eb795912430b26","s":"187e92397ab415eb"}
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