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Blog

Top 5 brand moments from last week

October 28, 2019

Burberry's monogram puffer capsule. Image courtesy of Burberry

 

By Staff reports

Luxury brands are building an aura around their products and designs through nonfiction storytelling, leaning on their own history, production and heritage to engage an affluent audience.

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  1. Immersive tasting pop-up from Don Julio coming to NYC
  2. Wheels Up introduces Sustainable Aviation Fuel program
  3. BMW models top luxury auto shopper poll, Tesla slides
  4. The future of successful luxury brand collaborations
  5. Luxury Unfiltered: The power of little luxuries
  6. The power of place: strategic footprints and the productivity of luxury fashion storefronts
  7. IHG’s Vignette Collection adds Jeddah hotel to portfolio
  8. Belgian designer Glenn Martens joins Maison Margiela as creative director
  9. Luxury brands should recalibrate strategies amid market slowdown: Kearney
  10. Rimowa revives archival design in throwback campaign
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